Digital Marketing & Community Growth Manager

At Surescout.in, hiring isnt just a process its our purpose. We specialize in connecting exceptional talent with forward-thinking organizations, turning capabilities into opportunities. Our mission is to bridge the gap between ambition and achievement by aligning skilled professionals with roles where they can truly thrive. We are currently seeking a Digital Marketing & Community Growth Manager (AI Optimisation, Culture & Lifestyle) to join our client, Saravana Bhavan in Chennai.

Role Overview :

Key Responsibilities :

- Develop SEO and Generative AI Search Optimisation (GSO) strategies for visibility across Google, ChatGPT, Perplexity, etc.

- Manage online reputation and presence on Google Maps, Zomato, Swiggy, TripAdvisor, and other platforms.

- Build and nurture communities across social and messaging platforms (Instagram, YouTube, LinkedIn, WhatsApp, Telegram).

- Create conversations and campaigns that celebrate festivals, traditions, family, spirituality, and lifestyle values.

- Identify and collaborate with influencers, storytellers, and cultural voices to enrich the community.

- Develop content calendars that integrate food, rituals, traditions, and lifestyle narratives.

- Curate stories that resonate with the communitys emotions, spirituality, and daily life.

- Ensure content reflects brand authenticity while experimenting with modern formats (short videos, reels, podcasts, blogs).

- Leverage AI tools for content ideation, captions, visuals, and optimisation.

- Stay updated on AI-driven discovery and generative search platforms to ensure Saravana Bhavan is culturally visible.

- Experiment with AI personalisation to enhance engagement without losing authenticity.

- Track community sentiment, engagement, and lifestyle trends; share insights with leadership.

- Build dashboards and reports that connect marketing actions with cultural and business outcomes.

Qualifications & Skills :

- Bachelors or master's degree in Marketing, Visual Communication, or related fields.

- 3-5 years experience in digital marketing/community management (hospitality/food/culture-focused preferred).

- Strong understanding of Indian culture, festivals, spirituality, and lifestyle contexts.

- Hands-on knowledge of SEO, SEM, Paid Ads (Google Ads, Meta Ads), and analytics tools.

- Familiarity with generative AI tools for marketing.

- Ability to build conversations and communities rooted in people, life, and shared experiences.

- Excellent storytelling and communication skills (Tamil + English essential; multilingual is a plus).

- Curious, empathetic, and community-oriented mindset.

Why this Role Matters

This is not just digital marketing - it is about building a living, breathing community around Saravana Bhavans legacy. You will create bridges between tradition and modernity, spirituality and technology, community and brand. You will ensure that in a rapidly changing digital world, our cultural voice remains strong, timeless, and future-ready.