Digital Growth Marketing Manager - Building Material Industry

Role Overview:

We are seeking a seasoned Digital Growth Marketing Manager to spearhead our digital transformation and market expansion efforts within the building material sector in Hyderabad. In this role, you will act as the primary architect of our digital footprint, orchestrating high-impact campaigns that bridge the gap between traditional construction procurement and modern digital acquisition.

You will work closely with the leadership team, sales heads, and external creative agencies to translate business objectives into measurable market share growth. By leveraging data-driven insights and innovative growth hacking strategies, you will directly influence our customer acquisition cost, brand equity, and long-term revenue trajectory, ensuring our products become the preferred choice for architects, contractors, and homeowners alike.

Key Responsibilities:

- Own the integrated digital strategy across paid digital media, social media, website/SEO and e-commerce, aligned to brand and business goals.

- Lead planning, execution and optimisation of performance marketing campaigns (search, programmatic, social, YouTube, CTV/OTT/FAST, influencer) in partnership with the digital agency.

- Drive the social media content and engagement strategy across platforms, ensuring brand consistency and community growth.

- Own the website roadmap - UX, content, uptime and feature development - working with the website/technology agency partner.

- Drive organic search visibility through a structured SEO programme (technical, on-page and off-page) and track ranking/traffic outcomes.

- Own e-commerce strategy and operations - platform performance, catalogue, conversion rate optimisation and revenue growth - coordinating with Supply Chain, IT and Production for fulfilment.

- Manage the digital agency ecosystem (media, social, SEO, website/e-commerce), including scoping, commercial negotiation and performance governance.

- Own the digital marketing budget, tracking spend efficiency (ROAS/CAC) and reallocating investment across channels based on performance.

- Report digital performance and insights to the CMO and senior leadership on a regular cadence, recommending .

Education :

- MBA Fulltime.

- From any FMCG / Consumer Durable / Building Material / E Commerce , from Hyderabad 1stly preferred, candidates from Chennai & Bangalore too can apply

- Only Digital experience candidates apply.

- No to candidates outside south zone.

PAN India Recruiters
Narayana - 9819147645