Description:
Responsibilities:
- Run performance campaigns and scale efficiently
- Drive lifecycle marketing across email, push, WhatsApp & in-app
- Optimise landing pages and user journeys for conversions
- Unlock content-led growth and new scalable channels
- Own budgets and maximise ROI
Requirements:
- Proven success in scaling paid campaigns across Google, Meta, YouTube, UAC, LinkedIn, affiliates & more
- Strong command over CAC, LTV, ROAS, cohort analysis & experimentation
- Hands-on experience with GA, AppsFlyer, Mixpanel/Amplitude, Clevertap, Looker Studio etc.
- Growth mindset + speed + ownership
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