Digital Experience & Conversion Rate Optimization Professional

Role: Digital Experience Professional

Experience: 7 - 10 Years

Location: Mumbai

Roles & Responsibilities:

- Own and optimise App & Web digital journeys and conversion funnels, identifying friction points and drop-offs.

- Drive CRO-Conversion Rate Optimization through funnel analytics, customer behaviour insights and UX optimisation.

- Plan and execute A/B tests and rapid experiments across UI, CTAs, forms, journey flows, offers and checkout.

- Optimise end-to-end journeys across discovery - selection - quote - payment - policy issuance.

- Identify opportunities across product presentation, recommendations, bundled offers, cross-sell, upsell and personalisation.

- Translate funnel data, clickstream, heatmaps and customer feedback into actionable UX hypotheses.

- Analyse experiment results, identify winning solutions and scale successful experiences.

- Benchmark digital experiences across fintech, e-commerce, quick commerce and consumer internet to identify relevant best practices.

- Partner with Product, Technology, Analytics, Marketing and Operations to execute rapid digital improvements.

- Track conversion, engagement and journey completion metrics and drive continuous optimization.

Core Profile:

- Funnel Analytics - Customer Friction - UX Hypothesis - A/B Test - Optimisation - Conversion