Digital Data Analytics Role

Title: Digital Data Analytics

Location: Remote

Experience: 3 to 5 Years

Role & ResponsibilitiesL

- Lead the analysis of digital marketing campaigns and assess campaign effectiveness.

- Create impactful dashboards and visual reports using Tableau to track performance.

- Provide actionable insights to support data-driven decision-making in marketing.

- Utilize SQL for querying campaign data and generating meaningful business reports.

- Work with CM360 and Floodlight Reporting to analyze campaign reach, conversions, and ROI.

- Collaborate with marketing and business stakeholders to present findings and recommendations.

Key Requirements & Skills:

- 3+ years of experience in analyzing digital media campaigns.

- Proficiency in SQL for data querying and reporting.

- Strong hands-on expertise in Tableau for dashboards and visualization.

- Practical knowledge of CM360 and Floodlight Reporting.

- In-depth understanding of digital media platforms and their analytics metrics.