Job/Soft skill training

Cynosure Corporate Solutions Reviews by Employees

Digital CRM - Automation Roles and Responsibilities: - Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. - Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. - Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously. - Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth - Support essential marketing operations initiatives in Market and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Requirements: - Proven years of marketing automation experience. - Expert knowledge of database management concepts and best practices. - Strong working knowledge of Salesforce.com. - Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred. - Must have superior communication skills, both written and verbal. - Must be highly organized and self-motivated with a sense of urgency. - Strong independent project management skills. - Capable of handling multiple tasks with competing priorities under minimal supervision. - Able to think critically and exercise independent judgment and discretion. - Excellent attention to detail.

Chennai

Digital CRM Role - Marketing Automation 

Job Description for Digital CRM Role - Marketing Automation  in Cynosure Corporate Solutions in  Chennai for (4-8) years of experience. Apply Now!