Digital Content Writer

Roles and Responsibilities:

- Write and edit compelling, SEO-driven digital content across new and existing global websites

- Research and develop content briefs through stakeholder interviews, competitor analysis, and internal insights

- Draft and prototype content using tools like Figma while maintaining brand tone and regional voice (US/UK English)

- Manage content development workflow using Workfront; review, proof, and edit content at various stages

- Collaborate closely with global teams, including UX, SEO, design, and marketing leads

- Conduct regular content audits across domains to measure effectiveness and identify opportunities

- Use analytics tools such as Google Analytics, Hotjar, and Usertesting.com to make data-informed decisions

- Coordinate with stakeholders across regions to align content with business goals and user needs

- Support continuous process improvement for content strategy and governance

- Stay updated on industry best practices and competitor digital presence

Skills and Qualifications Required:

- Bachelors/Master's degree with a minimum of 5 years of experience in digital content writing and marketing

- Proven B2B and B2B2C content writing experience; insurance or consulting domain is a strong plus

- Expertise in SEO writing, digital storytelling, and user-centered content design

- Strong communication and stakeholder management skills at all organizational levels

- Hands-on experience with content and project management tools (Figma, Smartsheets, Trello,

Workfront)

- Analytical mindset with proficiency in using Google Analytics and similar platforms

- Ability to manage multiple projects across global regions simultaneously

- Comfortable working in a flexible schedule to align with global teams and US Central Time Zone

- Familiarity with tools like Marketing Cloud, Qualtrics, and Usertesting.com is advantageous

- Exceptional fluency in English (both US and UK variants) with strong writing and editing skills