Digital Commerce Brand Lead - Digital Commerce - FMCG

Job Title: Digital Commerce Brand Lead

Function/Department: Digital Commerce

Job Location: Koramangala, Bengaluru

Reporting to: Head of E-Commerce

Responsibilities:

Ownership of digital commerce commercial outcomes within the Category team.

- 1. Commercial ownership: Deliver commercial outcomes for select categories across Digital commerce accounts.

- 2. Digital commerce demand generation: Own on-platform investments and influence off-platform investments; track end-to-end resource allocation.

- 3. Content: Own Digital commerce-focused content development and adaptation.

- 4. Pricing and promotions: Decide pricing/promo across accounts.

- 5. Innovation and price-pack opportunities: Identify Digital commerce focused innovation and price-pack opportunities, project-manage in-market launch.

- 6. Insights, reporting: Monitor Digital commerce performance across key input and output metrics, drive root-cause analyses; deliver regular presentations to company senior management.

- 7. Cross-functional collaboration: Work closely with brand teams, performance marketing, KAMs and supply chain to deliver category's Digital commerce priorities.

Educational background and professional experience:

- University degree in the field of Business, Marketing, or equivalent.

- 5 - 10 years in brand/ category management with deep experience in driving growth on digital commerce.

- Relevant industry experience in CPG companies - preferably in food & beverages.

Required skills:

- Strong understanding of the Digital commerce platform ecosystem - including on-platform performance marketing, promotions, pricing, and content best practices.

- Experience in resource allocation to drive outcomes across multiple commercial objectives.

- Experience identifying consumer trends and translating into commercial opportunities.

- Data-backed decision making and communication.

- Ability to work with cross-functional teams to deliver commercial outcomes.