Digital Business & Transformation Role - Bank

About Digital Business and Transformation:

- The Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers.

- The DBAT team has invested in digital capabilities that include building the bank's own engineering team, adapting new age engineering practices, building an API centric architecture to improve customer experience and digital marketing and sales to increase sales via digital channels

About the Role:

- Head Proposition, Channels will build and run digital channels for retail banking including Open - our mobile app, internet banking, whatsapp, API's and other channels. In addition this role also looks at the business for select products such as FD's, payments, etc.

- As part of the role, the Job holder is responsible for building new products, embedding AI into the channels, propositions and ongoing changes to fully digital products.

- The Head is an expert on building digital products, journeys, analytically diagnosing funnels, collaborating and working with various bank teams to deliver tangible business outcomes.

Key Responsibilities:

- Set up annual digital strategy and budgets by working with product teams

- Work with stakeholders across the bank to build new features, design new journeys, work with tech to deliver them and launch and scale it up across the full sales funnel and identify metrics and initiatives to optimize the same

- Identify and continuously deliver ongoing improvements to products and journeys

- Work with physical sales teams to ensure adoption of digital journeys in assisted channels

- Measure the impact of all campaigns and iterate on product offerings based on feedback & data

- Work with partners to build and ensue delivery of API's in an error free and high availability/low latency manner

- Track the trends on emerging developments that are relevant to business

- Create a performance oriented environment leading to high employee motivation and productivity

Qualifications:

Optimal qualification for success on the job is:

- Post-Graduation from a recognized institute

- 15+ years of experience in a digital/analytics related role

- Experience at a leading product company with a user-centered focus, preferably in a fast paced start-up environment that runs in an agile manner/ Banking preferred