Digital Brand Lead - Personal Care

Digital Brand Lead - Personal Care

Experience: 4-8 years

About the Role:

We are seeking a dynamic Digital Brand Lead to drive the digital transformation and revenue growth for our leading Personal Care brand. You will own end-to-end marketplace performance, spearheading strategies that scale revenue while optimizing key metrics. This is a high-impact leadership role in a fast-growing FMCG powerhouse, perfect for a hands-on expert passionate about e-commerce, consumer insights, and omnichannel excellence.

Key Responsibilities:

- Own marketplace revenue growth, Customer Acquisition Cost (CAC), Average Order Value (AOV), contribution margin, and customer retention for the Personal Care brand.

- Lead cataloguing, pricing strategies, promotions calendar, and inventory allocation to maximize profitability and sell-through.

- Coordinate with marketplace Key Account Managers (KAMs) on growth plans, event participation, and high-stakes negotiations.

- Drive the Personal Care brand's overall digital revenue growth, CAC, AOV, contribution margin, and retention through data-led initiatives.

- Collaborate on UI/UX improvements, Conversion Rate Optimization (CRO), landing page creation, and merchandising to enhance user experience and conversions.

Key Requirements:

- 4-8 years of e-commerce experience, preferably in beauty, skincare, personal care, FMCG, or high-growth D2C brands.

- Strong track record of scaling D2C and marketplace businesses with measurable revenue impact.

- Hands-on experience with digital commerce platforms, performance marketing, and social content ecosystems.

- Proven ability to manage operational workflows and multi-channel strategies.

- Excellent analytical skills, with proficiency in tools like Google Analytics, Ads Managers, and marketplace analytics dashboards.

- Strong leadership skills, with experience managing and mentoring cross-functional teams.

- Creative mindset with deep understanding of consumer behavior and aesthetics.

- Female candidates preferred as per business requirements.

What We Offer:

- Opportunity to lead digital strategy for a iconic Personal Care brand in a high-growth FMCG environment.

- Competitive compensation, performance incentives, and career progression in a collaborative team.

- Exposure to cutting-edge e-commerce tools and marketplace partnerships.