Digital & Performance Marketing Manager - Pharma/Healthcare/Wellness/FMCG/D2C

Job Description :

We are looking for a Digital & Performance Marketing Manager to lead our transition towards consumerization and e-commerce growth.

This role combines brand-building in a regulated environment with performance-driven customer acquisition. You will be responsible for driving digital visibility, building consumer trust, and scaling online sales through data-driven marketing.

Responsibilities include but not limited to :

Consumer Digital Strategy & Brand Building :

- Develop and execute digital marketing strategies for OTC / wellness / consumer-focused products

- Build compliant consumer communication across website, social, and content platforms

- Drive education-led marketing (condition awareness, preventive care)

- Ensure alignment with pharma regulatory guidelines

- Collaborate with medical, regulatory, and brand teams

E-commerce & Growth :

- Drive growth across e-commerce platforms (Amazon, Flipkart, 1mg, PharmEasy, brand website)

- Optimize product listings and conversions

- Execute platform campaigns and promotions

- Work with marketplace partners

Content Strategy & Creation :

- Develop and execute a comprehensive content strategy aligned with brand and business goals

- Create and manage high-quality content across blogs, website, social media, and video platforms

Top Funnel Campaigns (Meta, Google, YouTube) :

- Own paid channels (Google, Meta, programmatic, marketplace ads)

- Optimize campaigns for CAC, ROAS, and revenue

- Build full-funnel campaigns

- Run A/B tests on creatives and landing pages

Analytics & Conversion Optimization :

- Track performance across channels, Track content performance across channels (engagement,

traffic, retention)

- Build dashboards for KPIs (CAC, LTV, ROAS), Work with analytics tools like GA4, Search Console, and platform dashboards

- Identify funnel drop-offs and optimize

- Improve landing pages and product pages Required requisites

Education Qualification :

- MBA- Marketing (preferred Digital-Marketing)

Experience :

- 5-8 years in digital and performance marketing

- Experience in pharma, healthcare, wellness, or FMCG/D2C preferred

- Experience with e-commerce platforms and paid campaigns

- Familiarity with Google Ads, Meta Ads, Amazon Ads

Essential Skills :

- Exposure to influencer or creator collaborations

- Basic understanding of performance marketing metrics