Role Overview:

The Digital Analyst will lead defined analytics and reporting workstreams focused on improving performance across the end-to-end digital banking customer lifecycle. The role combines digital banking knowledge with hands-on analytical problem-solving, structured delivery, and client-facing consulting skills.

Key Responsibilities:

- Lead defined digital analytics and reporting workstreams across the customer lifecycle.

- Translate business questions into clear analytical approaches, data requirements, KPIs, dashboards, and actionable insights.

- Manage workstream delivery from requirements gathering through data preparation, analysis, visualization, testing, deployment, and BAU support.

- Conduct and review analyses of acquisition funnels, application conversion, account opening, funding, attrition, digital adoption, customer engagement, feature performance, payment behavior, transaction patterns, and profitability.

- Synthesize analytical findings into clear business insights and support practical recommendations for client stakeholders.

- Coordinate priorities, dependencies, risks, and deliverables to ensure high-quality outputs within committed timelines.

- Apply consistent KPI definitions, data-quality controls, analytical methodologies, and reporting standards.

- Contribute to the consolidation and automation of recurring reports.

- Support stakeholder discussions, client presentations, analytical storytelling, and project governance.

- Supervise and guide Analysts and Specialists, providing feedback, coaching, and quality oversight.

- Collaborate effectively with coordinated onshore and offshore delivery teams.

Required Qualifications:

- Total professional experience of 1 - 7 years in digital analytics, customer analytics, business intelligence, or a related field.

- Bachelor's or master's degree in Business, Economics, Statistics, Analytics, Computer Science, Engineering, or a related discipline.

- Experience in banking, financial services, payments, fintech, or a similar customer-focused digital business.

- Strong understanding of digital acquisition, customer engagement, product adoption, channel performance, payments, and profitability.

- Ability to translate business questions into structured analytical approaches, data requirements, KPIs, dashboards, and actionable insights.

- Hands-on experience across the analytics lifecycle, including requirements, data preparation, analysis, visualization, testing, deployment, and BAU support.

- Proficiency in SQL, Excel, and analytical tools such as Python or SAS.

- Experience with reporting and visualization tools such as Power BI or Tableau.

- Experience defining business rules, analytical methodologies, data-quality controls, and reporting standards.

- Experience handling complex analytical assignments involving large and granular client datasets.

- Ability to manage an assigned workstream, coordinate priorities and dependencies, and deliver high-quality outputs within tight timelines.

- Strong PowerPoint, analytical storytelling, client communication, and presentation skills.

- Demonstrated client-management, stakeholder-management, project-coordination, and team-supervision capabilities.

- Experience collaborating effectively with coordinated onshore and offshore delivery teams.

Professional Competencies:

- Willingness to work in a global client environment.

- Strong team player, hands-on contributor, and emerging people leader.

- Strong interpersonal, client-management, and stakeholder-management skills.

- Well organized, structured, and detail oriented.

- Ability to work under pressure and meet committed deadlines.

- Strong written, verbal, and client communication skills.

- Ability to guide and coach Analysts and Specialists.

- Commercial mindset focused on actionable recommendations and measurable business impact.

- Ability to contribute to capability development, training, and the creation of analytical best practices.