Digital Advertising Strategist - Influencer Campaign

Key Responsibilities

- Develop and execute comprehensive paid media strategies focusing on influencer-led campaigns.

- Plan and manage campaign budgets, targeting, and ad placements to maximize ROI.

- Collaborate with creative teams to ensure seamless integration of digital advertising content and creative strategy.

- Analyze campaign performance metrics and optimize campaigns for better results.

- Work cross-functionally with marketing, product, and sales teams to align advertising efforts with overall business objectives.

- Stay updated with the latest industry trends, tools, and innovations in digital advertising and influencer marketing.

Required Skills & Qualifications

- 4-7 years of experience in paid media strategy and execution, particularly in influencer-led campaigns.

- Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, Instagram, YouTube, etc.

- Expertise in creative strategy and content integration within paid media campaigns.

- Proficient in analytics tools such as Google Analytics, Facebook Insights, and other performance tracking software.

- Excellent communication and collaboration skills.

- Bachelors degree in Marketing, Business, Communications, or related field; Masters degree preferred.

- Ability to spot emerging trends and innovate campaign strategies accordingly