Digital Ad Operations Specialist

Digital Ad Operations Specialist

Key Responsibilities

Campaign Set-Up and Execution:

- Manage the set-up and execution of advertising campaigns, including generating and testing ad tags for campaign launches.

- Ensure seamless campaign deployment by completing quality assurance and testing of creative assets to verify proper functionality across various browsers.

Technical Adherence and Issue Resolution:

- Ensure that ad creative adheres to technical specifications and promptly troubleshoot any creative issues that may impact implementation, tracking, or reporting.

- Collaborate with internal stakeholders to guarantee the proper set-up and deployment of campaigns, fostering effective communication and alignment.

Collaboration and Reporting:

- Work closely with the Customer Success (CS) team to ensure accurate reporting, optimization, and fulfilment of campaign delivery, facilitating smooth communication and collaboration between teams.

- Maintain meticulous records of creative assets and internal documents related to proposals and campaign execution, ensuring organizational transparency and accountability.

Reconciliation and Optimization:

- Perform reconciliations between media plans and third-party ad delivery platforms to ensure alignment and accuracy.

- Identify opportunities to implement solutions that enhance effectiveness and efficiency in ad operations processes, driving continuous improvement.

Quality Assurance and Testing:

- Conduct thorough quality assurance and testing of creative assets to ensure proper functionality across various browsers and platforms.

Stakeholder Communication:

- Communicate effectively with internal stakeholders to ensure the proper set-up and deployment of campaigns, maintaining alignment with project timelines and objectives.

Ideal Candidate

- Any bachelor's degree, Post graduate or equivalent.

- Minimum Experience 1+ years in the same domain preferably in digital trafficking at a media agency

- Deep understanding of DoubleClick Campaign Manager (experience with other 3rd party ad servers a plus).

- Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.

- Working on platform like DV360 & DSP mandatory.