Department: Business Development

Travel: Occasional

Education Qualification: Graduate / MBA - Tier 1 College

Qualification & Experience:

- 10 - 12 years of experience in Digital Acquisition with independent managing task at hand

- Knowledge and experience with online marketing tools

- Experience with Google Analytics, SEO/SEM

- Prior experience mandatory, should be able to drive independently without any agency

Job Description:

The Digital Acquisition Manager will be responsible for generating leads by undertaking digital acquisition tools.

Key Roles and Responsibilities:

SEO:

- Undertake SEO/ SEM activity on the website to improve the web-page ranking and drive leads organically

- Drive traffic to Credila website with an objective to drive new customer acquisition

Affiliate Partnerships:

- Identify, onboard, and manage affiliate partners, aggregators, publishers, and referral platforms to expand lead generation channels

- Drive business referrals and acquisition volumes through strategic partnerships and affiliate programs

- Track partner performance, optimize commercial arrangements, and ensure achievement of acquisition and revenue targets

- Build scalable partner marketing frameworks to improve lead quality, conversion, and RO

Performance Campaigns:

- Execute full digital acquisition campaigns across social media platforms like LinkedIn, Twitter, Facebook

- Drive marketing campaigns with an objective to drive leads digitally.

- Execute the campaigns including strategy, ad creation along with marketing, bidding, budgeting, optimization and reporting

- Consistently monitor campaign performance and results and use the insights to strategize the content

- Planning and undertaking AB Testing for all creatives

- Generate, edit, publish and share content to drive acquisition

Digital Funnel & Business Delivery:

- Own end-to-end acquisition funnel performance from lead generation through application, sanction, and disbursal

- Work closely with call centre and business teams to improve lead conversion

- Monitor lead quality, productivity, turnaround times, and conversion ratios across

- Drive business volumes and revenue outcomes through data-driven interventions and process improvements

- Manage acquisition performance against defined business targets, CAC benchmarks, and conversion KPIs

Marketing Analytics & Automation:

- Build performance dashboards and MIS to track leads, conversions, CAC, CPL, ROAS, and channel-wise productivity

- Utilize marketing automation and CRM platforms for lead nurturing, retargeting, segmentation, and campaign optimization

- Generate actionable insights from campaign, customer, and behavioral data to guide acquisition strategy

Skills:

- Strong attention to detail

- Excellent problem-solving skills

- Excellent verbal/written communication and data presentation skills, including an ability to effectively communicate with both students, colleges, and consultants