Digital Acquisition Lead - Growth & Performance - FinTech

About FundsIndia :

A wealth-tech company, founded in 2009, helping Indians build, manage, and grow their wealth with expert guidance, enabled by a platform trusted by lakhs of investors. FundsIndia is wholly owned by WestBridge Capital, a seasoned investment firm with over $7 billion in assets under management (AUM) and a strong portfolio of investments in Indian financial services.

With the core objective of simplifying wealth creation for every Indian, we have 3 distinct businesses to cater to the different audiences :

- D2C : We offer a digital platform (app & website) for retail investors to plan wealth creation by investing in mutual funds and other investment products. A dedicated team of investment coaches guides them to achieve their outcomes

- Private Wealth : Under this vertical, we have a large pan-India team of private bankers who source and manage HNIs and UHNIs offering them personalized portfolio management, estate planning and dedicated advisory expertise

- Partner : FundsIndia Partner vertical enables IFAs (Independent Financial Advisors) with digital tools, training, skills, research and support to equip them with the necessary tools & intelligence, so that they can manage their investors wealth creation goals with ease

All the 3 businesses are powered by a robust tech platform offering bespoke features and functionalities

We are seeking a dynamic and data-driven performance marketing specialist to lead our customer acquisition, engagement, and retention strategies. In this role, the lead will drive full-funnel growth initiatives from awareness to activation (organic and paid initiatives) to loyalty helping investors discover, engage with, and invest with our platform. You'll combine the rigor of performance marketing with a creative, experiment-driven mindset to optimize funnels, explore new channels, and personalize every user touchpoint. This is a high-impact role with cross-functional visibility and a direct influence on our business growth.

Key Responsibilities :

- Lead end-to-end performance agenda : Plan, execute, and optimize marketing campaigns across organic and paid initiatives ensuring alignment with CAC, LTV, and ROI goals

- Own the Growth Funnel : Define and improve every stage of the customer journey from awareness to retention through experimentation (A/B testing, landing pages, drip emails, push notifications)

- Analytics & Optimization : Monitor and analyse key performance metrics such as CPL, CVR, churn rate, ARPU, and more. Leverage insights to identify funnel inefficiencies and growth opportunities.

- Collaborate Cross-Functionally : Partner with Product, Tech, Design, and Content teams to launch features and messaging that drive engagement and reduce churn.

What We're Looking For :

- Strategic Growth Marketer : 5-12 years of hands-on experience in performance marketing, ideally in a Fintech or digital-first company

- Data-Driven Decision Maker : Comfortable working with analytics platforms and building dashboards to convert data into actionable strategies.

- Experimentation Champion : Experience designing and interpreting A/B tests across digital channels, with a deep understanding of growth loops and funnel mechanics.

- Product-Savvy Marketer : Strong collaboration skills to work with engineering and product teams to embed growth strategies into the user experience.

- Effective Communicator & Copywriter : Able to craft compelling, conversion-oriented copy for ads, landing pages, and in-product messaging.

- Results-Oriented Budget Manager : Proven ability to manage marketing spend, forecast accurately, and balance short-term ROI with long-term customer value.