DigiLantern - Manager - Search Engine Optimization

Description:

Job Summary:

We are looking for a results-driven SEO Manager to lead and execute organic search strategies that drive traffic, rankings, and conversions.

The ideal candidate will have strong expertise in technical SEO, on-page and off-page optimization, content strategy, and analytics, with the ability to manage SEO initiatives end-to-end.

Key Responsibilities:

SEO Strategy & Planning:

- Develop and implement comprehensive SEO strategies aligned with business and marketing goals

- Conduct keyword research, competitor analysis, and opportunity identification

- Own the SEO roadmap and prioritize initiatives for maximum impact

On-Page & Content Optimization:

- Optimize website content, metadata, internal linking, and site structure

- Collaborate with content and marketing teams to create SEO-friendly content

- Ensure content aligns with search intent and ranking best practices

Technical SEO:

- Identify and resolve technical SEO issues (crawlability, indexing, site speed, mobile usability, Core Web Vitals)

- Work with engineering teams to implement technical improvements

- Manage XML sitemaps, robots.txt, canonical tags, and schema markup

Off-Page SEO & Link Building:

- Plan and execute ethical link-building and digital PR strategies

- Monitor backlink profiles and disavow harmful links when necessary

Analytics & Reporting:

- Track and report SEO performance using tools such as Google Analytics, Google Search Console, and SEO platforms

- Analyze traffic, rankings, conversions, and engagement metrics

- Use data insights to continuously optimize SEO performance

Team & Stakeholder Collaboration:

- Manage SEO specialists or agencies (if applicable)

- Educate internal teams on SEO best practices

- Communicate SEO results, insights, and recommendations to stakeholders

Required Skills & Qualifications:

- Bachelors /masters degree in Marketing, Business, or related field

- 4+ years of experience in SEO or digital marketing roles

- Strong knowledge of on-page, off-page, and technical SEO

- Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)

- Proficiency in Google Analytics, Google Search Console, and reporting dashboards

- Understanding of HTML, CSS, JavaScript fundamentals as they relate to SEO

- Experience with CMS platforms (WordPress, Shopify, or similar)

- Strong analytical, problem-solving, and communication skills