About the Role

We are seeking a Senior Performance Marketing Manager to drive our full-funnel media strategy and innovation.

You will be responsible for leading a team, developing strategic media plans, and ensuring our clients achieve their business objectives through both organic and paid initiatives.

This role requires a hands-on leader with a passion for data-driven results and a forward-thinking approach to digital marketing.

Key Responsibilities

Media Planning & Strategy (Full Funnel)

- Develop strategic, full-funnel media plans by understanding client goals, market dynamics, and competitive landscapes.

- Analyze the impact of implemented strategies and proactively recommend optimizations to achieve and exceed key performance indicators.

- Incorporate real-time strategies and changes into ongoing media plans based on immediate client needs and market shifts.

- Lead strategic initiatives and provide key insights to clients on a periodic basis (weekly, monthly, quarterly).

Media Innovation & Team Growth

- Act as the hub for innovation, exploring and integrating new marketing technologies and media channels into our service offerings.

- Stay current on industry trends and the competitive landscape to ensure our strategies are cutting-edge.

- Demonstrate tangible results from innovative approaches and new channel implementations.

- Facilitate and conduct periodic training sessions to upskill the performance marketing team.

Client Retention & Strategic Relations

- Ensure high client satisfaction and long-term retention by consistently delivering strong results and maintaining proactive communication.

- Periodically set up strategic meetings with clients to drive better engagement and foster long-term collaboration.

Team Collaboration & CXO Engagement

- Collaborate closely with CXOs to align on long-term organizational vision and goals.

- Engage with cross-functional teams to ensure seamless delivery and results throughout the client funnel.

- Lead innovative projects within the organization to improve overall delivery and performance.

Qualifications

Education & Experience

- A Master's degree is required.

- Minimum of 3+ years of experience in media planning and strategy.

- Proven experience managing a large team and scaling a fast-growing business.

Professional Attributes

- A hands-on, action-oriented approach to problem-solving.

- A team player with strong leadership and project management capabilities.

- Strong verbal and written communication skills.

- Strong analytical and problem-solving skills.

Personal Attributes

- Persistent with a high sense of ownership.

- Strong interpersonal and influencing skills with a closure mindset.

- Demonstrated ability to work in a fast-paced, hyper-growth environment