Dholakia Retail - Franchise Manager

Job Summary:

The Franchise Manager is responsible for driving franchise business growth, managing relationships with franchise partners, ensuring adherence to brand standards and maximizing sales and profitability across franchise-operated diamond stores. The role involves franchise development, operational support, performance monitoring and business expansion initiatives.

Key Responsibilities:

Franchise Development & Expansion

- Identify and evaluate potential franchise opportunities and markets.

- Recruit, onboard, and support new franchise partners.

- Conduct market research and feasibility studies for new franchise locations.

- Assist franchisees in store setup, launch planning, and opening activities.

Franchise Relationship Management

- Maintain strong relationships with franchise owners and key stakeholders.

- Act as the primary point of contact for franchise partners.

- Address operational, commercial, and customer service concerns.

- Conduct regular business reviews and performance meetings.

Sales & Revenue Growth

- Drive sales growth across franchise stores.

- Monitor store performance against sales targets and KPIs.

- Develop and implement sales promotion strategies.

- Support franchisees in achieving profitability and business objectives.

Operations & Compliance

- Ensure franchise stores comply with company policies, SOPs, and brand guidelines.

- Monitor visual merchandising, product display, and customer experience standards.

- Conduct periodic store audits and compliance checks.

- Ensure adherence to jewellery/diamond industry regulations, hallmarking standards, and inventory controls.

Inventory & Product Management

- Collaborate with merchandising and supply chain teams.

- Monitor stock levels, product assortment, and replenishment requirements.

- Support franchisees in inventory planning and stock optimization.

- Minimize stock discrepancies and inventory losses.

Marketing & Brand Promotion

- Support implementation of local and regional marketing campaigns.

- Ensure consistent brand representation across franchise outlets.

- Coordinate promotional events, exhibitions, and customer engagement activities.

Reporting & Analysis

- Prepare regular sales, performance, and franchise management reports.

- Analyze market trends, competitor activities, and customer feedback.

- Recommend strategies for business improvement and expansion.