- Develop, monitory & execute a comprehensive 360 media plan - Curate offline campaigns (Print, OOH & events if any) with the media agency in-coordination with the Customer Strategy - Collaborate with business teams in the GTM process to understand the project details, TG, market landscape and on-ground learnings. Use insights into media planning - Brief and approve the Digital team & agency for media plan, SEO, CRM & ORM - Adjust media campaigns based on customer response and performance data to optimize results - Measure customer conversion (%) funnel from awareness to conversion (LWB). Identify drop- off/bounce points & areas of improvement Collaborate with the creative studio to ensure all marketing materials align with business objectives and are factually accurate - Use creative improvement tools (eg: Heat map analysis for Digital, Print, OOH & Video) to improve desirability & performance - Work with SEO specialist to improve & update strategies to ensure project website remains competitive in search engine rankings and growth organic traffic - Educational Qualification: MBA/PGDM

Mumbai

DGM/GM - Brand Manager 

Job Description for DGM/GM - Brand Manager  in Kilpatrick in  Mumbai for (10-14) years of experience. Apply Now!