Desired Qualifications, Skills and Abilities: MBA - Marketing - Digital first mindset - Strategic thinking - High on aptitude & problem-solving - Creative and innovative thinking - Planning and organizing - Stakeholder management & Influencing - Communication & presentation skills - Leadership & team management Roles and Responsibilities: Developing Digital & Content strategy - Annual digital strategy roadmap & required content - work closely with Key stakeholders including Omni team & digital agency to chalk out monthly, season launch, new store digital & align plans with overall marketing objective - Strategy & plan for digitally influenced offline sales and social CRM - Benchmark digital driven best practices in the industry in India and globally encourage agency partners to innovate on an ongoing basis Digital first Brand communication - Work closely with Brand comm team to align digital experience in line with the overall Brand Prism - Amplify brand campaigns digitally with clear KPIs for Top and Middle funnel - Create Campaigns which are digital first in enabling consistent brand discovery - Work closely with Ecommerce team for continuous learning of audience pool behavior to optimize campaigns on an ongoing basis - Drive Shoot & content creation process for all digital / social CRM requirements keeping in mind Brand ethos Influencer management programme - Engagement plan with influencers and bloggers as a reflection of Brand Prism - Content development with influencers for digital and drive perception, category awareness and store & online trial Social CRM & Social media management - Explore ways to connect with loyalty members on digital and drive engagement - Management of social media content calendar for FB, Insta, YouTube, LinkedIn, Twitter and other relevant platforms - Ideate and create content as required Marketplace & Channel engagement, Mobile & ORM - Engage with ecommerce teams internally and externally to ensure brand guidelines are met in achieving consistency in communication - Explore ORM tools and work with agency to maintain positive brand imagery - Proficient in customizing / optimizing content for mobile and digital channels - Engagement with Channel partners (Large format) to partner with their digital initiatives Implementation of Plans - Operations & coordination - Manage operations & timelines for all digital projects in close coordination with stakeholders - Agency management - Briefing, ideation, scheduling, execution, budgets, reporting - Areas of operation Google & Meta Partnership, Website, Content development & marketing, social media, digital promotions & campaigns, Online reputation Management, Offline & online synergy - Liaison with internal stakeholders such as design & buying teams, ensure that the right product / merchandise is featured digitally - Drive and manage the social media initiatives (content, digital properties, engagement) of the brand - Set SMART Goals and KPIs for Seasonal campaigns and report the performance on a periodic level with internal stakeholders - Establish Dashboards and standard reporting frequently with key stakeholders and create awareness about Digital initiatives within the organization Process Excellence, Budgeting and reporting - Establish processes which are future-fit with both internal and external stakeholders across annual calendar development, media, consumer promotion, creative & content, shoot, campaign rollout etc - Establish checks & balances through the process to ensure timelines are met and identify potential issues well on time to take measures accordingly - Develop annual plans and budgets for the brand. Keep track of all expenditures vis- vis budgets Tools & Technologies - Technology - A basic understanding of Web, Mobile, Database technologies - Deep understanding of Google & Meta platforms for both online and store traffic campaigns. Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking & monitoring tools such Locobuzz, Unmetric, Radian6, Meltwater - Ability to manage GLC Campaigns, Google MCC interface & Google My Business (GMB) - Ability to define sharp goals and measures for each platform and media type - Advanced data management skills MS office and other tools - Ability to create SOP and SLA documents & guide teams

Gurgaon/Gurugram

DGM - Digital Experience - Retail 

Job Description for DGM - Digital Experience - Retail  in Strategic Talent Partner in  Gurgaon/Gurugram for (10-25) years of experience. Apply Now!