Dezy - Expert - Organic Marketing

About the job

About the Role

This role is perfect for someone with 2 - 4 years of experience in marketing who wants to work at the intersection of digital growth and on-ground brand building.

You will be responsible for creating, executing, and optimising campaigns that increase visibility, engagement, and patient acquisition without heavy reliance on paid ads.

Key Responsibilities:

Online Organic Marketing:

SEO & Website Growth:

- Manage backlink building, site audits, and technical SEO fixes in collaboration with developers.

Google Business Profile (GBP) & AI Search

- Stay ahead of AI-driven search discovery (Google SGE, ChatGPT plugins, etc.) and adapt content for discoverability.

Social Media (Organic)

- Drive engagement through community building, user-generated content, and storytelling.

Offline & Partnership Marketing

Hyperlocal Marketing

Community & Offline Partnerships

- Top search rankings for target keywords and optimised GBP profiles across all clinic locations.

- Active engagement on social media platforms with growing follower base.

- Signed partnerships delivering walk-ins and referrals.

- Measurable contribution to new patient acquisition from organic sources (vs paid).

Requirements

- knowledge of SEO tools (Google Search Console, SEMrush/Ahrefs, etc.

- Comfortable with social media content creation and analytics.

- Strong communication and relationship-building skills for partnerships.

- Highly execution-oriented: ability to take ownership, hustle, and deliver results.

Nice to Have

- Exposure to marketing automation tools and CRM.

- Basic design/video editing skills (Canva, CapCut, etc.

Role Details

Level: EntryMid (2- 4 years experience)

Location: Bangalore

Reports to: Head of Organic Growth