Melento is a workflow automation and documentation product aimed at assisting businesses in digitizing and automating their documentation processes. We call it paperless Nirvana!

Melentos products constitute an end-to-end documentation system designed to digitize and streamline paper-based processes. Our product catalogue currently includes

- A Video KYC onboarding solution leveraged with ML and AI techniques.

- A digital stamping & franking product for real-time online stamp duty payment.

- An eSign workflow solution offering both Aadhaar eSign & digital signatures.

- An eMandate product to automate recurring payments through eNACH which also supports Aadhaar eSign-based mandates.

- A Smart contract lifecycle management via automated document creation, Online negotiation, paper-free execution & centralized storage

About the Role:

We are seeking a Brand Manager with 6+ years of experience in B2B marketing (or from an agency handling B2B clients) to lead Melentos brand-building efforts. This role goes beyond traditional marketingit involves managing industry relations, PR, events, and thought leadership initiatives to position Melento as a category leader.

Job Responsibilities:

Brand Strategy & Marketing:

- Develop and execute Melentos brand strategy, including positioning, messaging, and visual identity.

- Create and implement integrated brand marketing campaigns across digital, social, paid media, offline, and print channels.

- Lead a team of designers and Collaborate with cross-functional teams to maintain brand consistency across all touchpoints.

- Analyze market trends, competitor positioning, and customer insights to identify growth opportunities.

- Measure and report the performance of all brand campaigns, optimizing based on ROI and KPIs.

Industry Relations & PR:

- Build and maintain relationships with key industry stakeholders, media agency and influencers to enhance brand credibility.

- Develop a PR and media relations strategy, securing coverage in top-tier industry publications.

Event Management & Partnerships:

- Plan and execute industry events, webinars, and panel discussions to showcase Melentos expertise.

- Identify and participate in high-impact industry conferences and networking events to strengthen brand presence.

- Develop partnerships with industry associations and thought leaders to expand brand reach.

Skills & Requirements:

- 6+ years of experience in B2B marketing or agency experience managing B2B clients.

- Proven ability to develop and execute brand strategies that drive business growth.

- Strong expertise in industry relations, PR, event management, and content-driven brand positioning.

- Experience in managing media relations, securing PR coverage, and building relationships with industry influencers.

- Excellent communication, storytelling, and leadership skills.

- Strong analytical and strategic thinking abilities.

- Proficiency in digital marketing, content marketing, and brand performance analytics.

- Experience in SaaS, fintech, enterprise tech, or digital transformation domains is a plus.

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Posted By

Latha Abhijith

Lead - Talent Acquisition at Desk Nine Private Limited

Last Active: 05 December 2025

Job Views:
105

Applications: 58

Recruiter Actions: 12

Posted in

Sales & Marketing