Deputy Vice President - Growth/Retention & Customer Lifecycle Management - IIT/NIT/BITS

Roles & Responsibilities:

- Own customer retention and engagement strategy across the user lifecycle.

- Identify customer behaviour, churn patterns and opportunities to increase customer value.

- Develop initiatives to improve engagement, repeat usage, reactivation and loyalty.

- Analyse customer data across cohorts and segments to identify growth opportunities.

- Define KPIs, track performance and use experimentation to improve outcomes.

- Work closely with Product, Data, Technology, Marketing and Business teams on growth initiatives.

- Influence product priorities and customer engagement plans through data-led insights.

- Identify and evaluate new business opportunities emerging from customer behaviour.

- Build business cases and lead pilots for new initiatives.

- Lead and mentor a team while maintaining hands-on involvement in key business and analytics decisions.