Posted By
Posted in
Sales & Marketing
Job Code
1591038

Product
- Consumer obsession: Lead the understanding of consumers' behaviour and needs through qualitative and quantitative studies in collaboration with internal teams and external agencies.
- Industry awareness: Derive data driven analysis on the competitive landscape of the smartphone industry and derive actionable insights with primary and secondary research to build differentiating product positioning and superiority.
- Defining the product: Leverage the collective insights to define the product roadmap, positioning, and sales forecast of the premium segment in concert with India and China teams.
- Go-to-market: Collaborate with multiple internal functional stakeholders to define the go-to-market strategy for the upcoming product launch.
- Marketing assets review: Support the Digital, Retail, PR and Training teams to review the product related information in all Marketing assets to ensure accuracy and consistency.
- External stakeholders: Maintain strong relationships with external partners to drive seamless collaboration and industry awareness.
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Posted By
Posted in
Sales & Marketing
Job Code
1591038