Deputy Manager - Fresh Food Category

Deputy Manager

Role Overview

- The Category Manager will play a pivotal role in shaping the Product Portfolio Strategy and Private Brand Portfolio Strategy.

- This role involves defining sales and margin targets at the category and sub-category levels, managing vendor negotiations, optimizing assortment, and driving category growth through strategic planning and execution.

Key Responsibilities

1.Product Portfolio Strategy

- Classify brands based on sales contribution and margin mix into defined segments.

- Identify opportunities for new category introductions to enhance portfolio breadth.

Category & Sub-Category Target Setting

- Analyze market trends for each category to identify growth opportunities.

- Track category-wise sales trends and seasonal performance.

- Create seasonal and annual category calendars to drive feature and promotional planning.

- Set sales and performance targets for stores at category level.

Private Brand Portfolio Strategy

- Curate assortment selection for private brands based on market and customer insights.

- Determine pricing strategies and positioning for private brand offerings.

Master Data Management

- Oversee new article listing processes, ensuring accuracy and timeliness.

Space Planning & Merchandising

- Measure GMROF (Gross Margin Return on Floor) for categories and brands to optimize space allocation.

- Provide guidelines for planogram organization and feature planning.

- Manage visibility initiatives, FSU (Floor Standing Units) payments, and related income tracking.

Vendor Management & Negotiations

- Conduct vendor negotiations to secure favorable terms and build long-term partnerships.

Understanding Consumer Behavior: Crucial for aligning production with market demand

Digital & Technical Proficiency: Familiarity with automation tools, ERP systems, and analytics platforms

Time Management & Organizational Skills: Managing fast-moving operations efficiently

- Building and maintaining strong ties with channel partners.

Qualification:

- MBA in Business Administration, Marketing, Supply Chain

- Experience in vendor negotiation, product assortment planning, and data analysis is highly valued