Deputy Manager - FMCG

1. Drive sales growth by developing and executing channel marketing strategies across EC & MT channels.

2. Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.

3. Plan and execute channel segmentation and channel mix optimization initiatives.

4. Define channel metrics and monitor performance through KPIs.

5. Conduct channel-wise performance measurement and effectiveness tracking.

6. Manage and optimize allocated channel marketing budgets to ensure efficient utilization of funds.

7. Plan and execute marketing programs aligned with business objectives.

8. Drive ROI analysis for marketing campaigns and initiatives.

9. Ensure timely execution of marketing programs and promotional activities.

10. Collaborate with internal stakeholders to improve channel efficiency and effectiveness.

Key KPIs:

1. Channel-wise sales growth and revenue achievement.

2. Marketing ROI and cost efficiency.

3. Market share growth across EC & MT channels.

4. Effectiveness of channel mix optimization.

5. Budget utilization versus plan.

6. Timely execution of marketing initiatives.

Skills Required:

1. Strong experience in planning and execution of marketing strategies.

2. Proven expertise in channel marketing, EC & MT channels.

3. Strong analytical skills with hands-on experience in KPI tracking and ROI analysis.

4. Budget management and resource allocation capabilities.

5. Leadership and team management abilities.

6. Excellent communication, stakeholder management, and execution skills.