Deputy General Manager - Sales - FMCG/Manufacturing Industry

We are looking for a dynamic and results-oriented Deputy General Manager - Sales to lead and scale sales operations across FMCG and Manufacturing segments.

The role will be responsible for driving revenue growth, strengthening distribution networks, managing key accounts, and leading high-performing sales teams across regions.

Key Roles & Responsibilities:

Sales Strategy & Business Growth:

- Develop and execute sales strategies, annual operating plans (AOPs), and GTM plans to achieve revenue, volume, and market share targets.

- Drive expansion across general trade, modern trade, institutional, and distributor-led channels.

- Identify new markets, territories, and business opportunities.

Channel & Distribution Management:

- Build, manage, and optimize distribution networks, dealers, and channel partners.

- Strengthen distributor profitability, coverage, and secondary sales.

- Ensure effective execution of trade schemes, promotions, and pricing strategies.

- Lead negotiations, contracts, and commercial discussions.

- Ensure high service levels and long-term customer relationships.

- Team Leadership & Performance Management

- Lead, mentor, and develop regional sales managers, area sales managers, and frontline sales teams.

- Set KPIs, targets, and incentive structures.

- Drive performance reviews, capability building, and succession planning.

Market Intelligence & Execution Excellence:

- Track market trends, competitor activity, pricing, and consumer insights.

- Ensure strong on-ground execution, visibility, and merchandising.

- Collaborate with marketing, supply chain, and finance teams for demand planning and fulfillment.

Reporting & Stakeholder Management:

- Prepare and present sales MIS, forecasts, and performance dashboards to senior management.

- Work closely with leadership on strategic initiatives and business planning.

- Ensure compliance with company policies and statutory norms.

Professional & Technical Skills:

Must-Have Skills:

- 10-15+ years of experience in Sales within FMCG / Manufacturing

- Proven expertise in distribution management and channel sales

- Strong leadership and people-management capabilities