Deputy General Manager - International Marketing - Healthcare Industry

Description:

Role Overview:

Location: Delhi NCR, Hyderabad, Ahmedabad, Mumbai

The DGM International Marketing role is responsible for developing and executing the international marketing strategy to attract patients from key global markets. This role involves working closely with the sales team, medical professionals, and international partners to promote the company's healthcare services and build brand awareness.

The DGM will play a critical role in driving revenue growth by expanding the company's international patient base and establishing strategic partnerships.

Key Responsibilities:

- Develop and implement comprehensive international marketing strategies to achieve patient acquisition and revenue targets.

- Identify and analyze key international markets to understand patient needs, competitive landscape, and market opportunities.

- Manage and optimize international marketing campaigns across various channels, including digital marketing, print media, and industry events.

- Build and maintain strong relationships with key stakeholders, including international agents, referring physicians, and corporate clients.

- Collaborate with the medical team to develop compelling marketing materials and content that showcase the company's expertise and services.

- Monitor and analyze marketing performance metrics to track campaign effectiveness and identify areas for improvement.

- Oversee the international patient experience, ensuring high levels of satisfaction and positive word-of-mouth referrals.

- Conduct market research to identify emerging trends and opportunities in the medical tourism industry.

- Manage the international marketing budget and ensure efficient allocation of resources.

- Represent the company at international conferences and trade shows to promote its services and network with potential partners.

Required Skillset:

- Demonstrated ability to develop and execute successful international marketing strategies in the healthcare industry.

- Proven expertise in international sales, medical tourism, and international business development.

- Strong client management and relationship-building skills.

- Excellent communication, presentation, and interpersonal skills.

- Ability to analyze market data and identify trends.

- Deep understanding of digital marketing channels and techniques.

- Experience: 10 - 18 years

- Willingness to travel internationally as required.

Company Overview:

Our client is a leading healthcare provider with a strong presence in India, offering a comprehensive range of medical services across multiple specialties. They operate a network of hospitals and clinics, catering to both domestic and international patients.