Hiring: DGM / GM - Marketing & Communication (Beauty)

Location: Mumbai

Experience: 8-15 Years

Qualification: MBA in Marketing (Mandatory)

About the Role

We are looking for a seasoned marketing leader to drive brand growth, consumer engagement, and category expansion for a leading premium omnichannel beauty and lifestyle retailer.

This is a strategic leadership role responsible for developing and executing integrated marketing initiatives across retail and digital channels while strengthening brand positioning and accelerating business growth.

The ideal candidate will bring strong expertise in beauty marketing, consumer brand building, omnichannel strategy, and stakeholder management, along with a proven track record of delivering measurable business impact.

Key Responsibilities

Marketing Strategy & Brand Leadership

- Develop and execute the overall marketing and communication strategy aligned with business objectives and growth plans.

- Drive brand positioning, consumer engagement, and market differentiation across beauty and lifestyle categories.

- Lead the development of annual marketing plans, communication strategies, and brand-building initiatives.

- Identify market opportunities, consumer trends, and competitive insights to strengthen brand performance.

Omnichannel Marketing

- Lead integrated marketing initiatives across retail stores, e-commerce platforms, digital channels, and customer engagement touchpoints.

- Drive customer acquisition, retention, and loyalty programs across online and offline channels.

- Ensure consistency in brand communication and customer experience across all platforms.

- Collaborate with internal teams to optimize omnichannel marketing effectiveness and business outcomes.

Campaigns, Events & Promotions

- Conceptualize and execute high-impact marketing campaigns, product launches, promotional initiatives, and brand events.

- Develop and manage the annual marketing, activation, and communication calendar.

- Drive seasonal campaigns, category promotions, influencer collaborations, and customer engagement programs.

- Measure campaign effectiveness and optimize performance based on business objectives.

Brand Partnerships & Stakeholder Management

- Build and manage strong relationships with beauty brands, media partners, influencers, agencies, and key stakeholders.

- Collaborate closely with brand principals to develop joint marketing initiatives and category growth plans.

- Lead agency relationships across creative, digital, media, PR, and event management functions.

- Ensure effective coordination between marketing, sales, merchandising, operations, and leadership teams.

Digital Marketing & Consumer Engagement

- Drive digital marketing initiatives across social media, performance marketing, CRM, content marketing, and customer engagement platforms.

- Leverage consumer insights, analytics, and market intelligence to drive data-led marketing decisions.

- Strengthen brand visibility, engagement, and conversion across digital ecosystems.

- Monitor emerging trends and innovations within the beauty and lifestyle sectors.

Budget & Team Management

- Manage marketing budgets, resource allocation, and return on investment across all marketing initiatives.

- Track and optimize marketing effectiveness through defined KPIs and performance metrics.

- Build, mentor, and lead high-performing marketing teams.

- Foster a culture of innovation, collaboration, and accountability within the function.

Required Skills & Experience

- 8-15 years of experience in Marketing, Brand Management, Consumer Marketing, or Communications.

- Minimum 5 years of experience within the Beauty category is mandatory.

- Must have worked directly with beauty, personal care, cosmetics, skincare, wellness, or lifestyle brands.

- Strong experience in omnichannel marketing, retail marketing, and consumer engagement strategies.

- Proven track record of driving brand growth, category expansion, and marketing ROI.

- Experience managing large-scale campaigns, product launches, and integrated communication programs.

- Strong understanding of consumer behavior, market trends, and brand-building principles.

- Excellent stakeholder management, leadership, and communication skills.

- Strong analytical mindset with the ability to translate insights into business actions.

Preferred Experience

- Experience working with premium, luxury, or high-growth beauty brands.

- Exposure to retail, omnichannel, D2C, or consumer-focused business models.

- Experience managing media, digital, PR, influencer, and creative agencies.

- Understanding of customer lifecycle management and loyalty programs.

Educational Qualifications

- MBA in Marketing from a reputed institution is mandatory.

- Bachelor's degree in Business, Marketing, Communications, or a related discipline.

Ideal Candidate

The ideal candidate is a strategic marketing leader with deep beauty industry expertise and a strong understanding of omnichannel consumer engagement.

You should possess the ability to balance brand building with commercial objectives while leading high-performing teams and delivering measurable business growth