Job Description for:

Digital Growth & Social Selling Enablement

JOB RESPONSIBILITIES:

Digital Strategy & Ecosystem Design:

- Develop and operationalize integrated digital strategies for customer-facing and advisor-facing platforms.

- Architect the digital ecosystem across social media, website/app, WhatsApp, digital campaigns and customer engagement touchpoints.

- Define platform roles and engagement journeys for customer education, advisor enablement, content adoption, purchase support and repeat purchase.

- Identify and scale high-impact digital opportunities aligned with business priorities, launch plans and category growth agendas.

- Design advisor-led social selling frameworks that help advisors use content, product storytelling and WhatsApp communication to educate customers, generate interest and support purchase and repeat purchase journeys.

- Build scalable advisor enablement systems, including digital playbooks, sharing formats, product narratives, campaign kits and content libraries.

- Improve discoverability, usability and adoption of digital assets across the advisor ecosystem.

- Enable advisors to become more confident digital storytellers, community builders and social sellers.

Website & App Front-End Experience:

- Define customer journeys, content architecture, product discovery flows, campaign pages and product page experience inputs.

- Partner with Technology for backend systems, integrations, technical implementation, data flows and platform stability.

- Use platform insights to improve navigation, communication clarity, campaign visibility, customer engagement and repeat purchase journeys.

Content, Community & Creator Ecosystem:

- Lead digital content strategy across multi-category portfolio, ensuring content is business-linked, customer-relevant and advisor-friendly.

- Build creator, influencer, community and advocacy-led engagement programs to strengthen credibility, cultural relevance and product discovery.

- Shape product stories, category narratives, customer education, advisor success stories and community-led content formats.

- Guide agencies, creators and internal teams to create high-quality, trend-led and insight-driven digital content.

Customer Engagement, WhatsApp & Digital Journeys:

- Design communication journeys that support customer onboarding, education, engagement, retention, repeat purchase and reactivation.

- Define WhatsApp's role within the advisor and customer engagement ecosystem, including templates, journeys and automation opportunities.

- Recommend segmentation, CRM and integration opportunities to strengthen lifecycle communication across customer onboarding, engagement, repeat purchase and reactivation.

- Strengthen platform-led and WhatsApp-led engagement without making paid media the primary customer growth engine.

Performance Marketing & Analytics:

- Lead selective digital campaign initiatives across Meta, Google and other relevant platforms, in partnership with media agencies where required.

- Use paid digital to support awareness, traffic, learning, campaign amplification and defined business objectives.

- Define campaign objectives, audience strategy, budget approach, creative direction and measurement frameworks.

- Build dashboards and actionable insights across content, website/app journeys, WhatsApp, campaigns, creators and customer engagement.

Stakeholder, Agency & Team Leadership:

- Collaborate with Marketing, Product/NPD, Sales, Training, Technology, Customer Delight, Operations, agencies, creators and leadership teams.

- Lead internal teams, agencies and external partners to deliver high-quality digital output with strong execution discipline.

- Build scalable processes, SOPs, operating rhythms, launch checklists, review mechanisms and digital playbooks.

- Drive cross-functional alignment to ensure digital initiatives are timely, consistent, measurable and business-relevant.

Role: Head - Marketing

Industry Type: Retail

Department: Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category: Marketing

Education: UG: Any Graduate

Key Skills:

- Social Commerce

- Social Selling

- Digital Strategy

- Digital Transformation

- WhatsApp

- Digital Growth

- CRM Journeys

- Direct Selling