Deputy General Manager - Client Relations

DGM - Client Relations

Job Purpose

To lead client engagement, drive business growth, and ensure high-impact delivery across all project categories. This role involves crafting persuasive pitches, managing end-to-end client servicing, and fostering long-term relationships that translate into account expansion and repeat business. The individual must bring strong cross-functional coordination, solution orientation, and a consultative mindset to succeed in a fast-paced, client-first environment.

Key Responsibilities / Accountability

Client Pitching & Proposal Development:

Lead client pitches across formats - digital, experiential, and integrated by developing compelling proposals, presentations, and communication strategies that align with client objectives and business KPIs.

End-to-End Client Servicing:

Own the client journey from brief to execution, ensuring seamless coordination with internal teams (creative, ops, content, finance) and acting as a trusted point of contact for all client communication.

Business Development & Growth Support:

- Support leadership in identifying new business opportunities, preparing pitch materials, and contributing to BD meetings, RFP responses, and pipeline development.

Account Management & Relationship Building:

Drive post-conversion account ownership, including feedback management, campaign reviews, and continuous engagement aimed at retention and account mining.

Cross-Functional Project Coordination:

- Work closely with internal teams to ensure timely, profitable, and high-quality execution of projects. Facilitate clear briefings, timelines, resource planning, and solution escalation if needed.

Market Intelligence & Competitive Benchmarking:

- Stay updated on industry trends, competitor activities, and evolving client expectations to proactively tailor offerings and position the company as a strategic partner.

Required Qualifications & Experience:

- Graduate in Marketing, Communications, or Business Management (MBA preferred)

- 5-8 years of experience in client servicing, business development, or strategic partnerships within the event/marketing/experiential domain

- Proven track record in managing accounts, leading pitches, and coordinating project execution across verticals

Required Skills & Competencies

- Excellent communication, presentation, and client negotiation skills

- Strong storytelling and proposal-writing ability

- Commercial acumen with the ability to balance client satisfaction and profitability

- Solution-oriented, calm under pressure, and highly organized

- Collaborative team player with leadership drive and growth mindset

- Ability to multitask and manage shifting priorities in a dynamic environment