Deputy General Manager - Branding - Retail

DGM - Branding

Job Description :

We are seeking a Manager Branding for a luxury retail brand.

Brand Strategy & Management :

- Develop, implement, and sustain an integrated Brand & Communications strategy aligned with organizational objectives.

- Strengthen brand equity and consistency across all consumer touchpoints.

- Manage and evolve the corporate identity, brand architecture, and brand governance frameworks.

Marketing Communications & Campaigns :

- Lead end-to-end 360 marketing campaigns, including creative development, media planning, and execution.

- Work closely with advertising, creative, digital, and media agencies - from briefing to evaluation and rollout.

- Conceptualize and execute innovative creative routes for new product/service launches.

ATL, BTL & Market Reach :

- Drive effective ATL and BTL advertising strategies, with hands-on experience across Metro, Tier II, and Tier III markets in India.

- Ensure optimal media mix and ROI across traditional, digital, and emerging platforms.

Events, Activations & Engagement :

- Oversee event management, brand activations, and experiential marketing initiatives.

- Plan and execute strategic and tactical campaigns to enhance brand visibility and consumer engagement.

Research & Market Insights :

- Initiate and manage consumer, market, and brand research through external research agencies.

- Translate insights into actionable strategies for communication, product development, and positioning.

Product & Market Development :

- Identify emerging market trends and niche opportunities.

- Collaborate with cross-functional teams to support new product launches aimed at identified niches.

Corporate & Internal Communications :

- Lead internal and external communication programs, including electronic communications, publications, and corporate events.

- Ensure consistent messaging across stakeholders, employees, partners, and media.

- Manage budgets and delivery through a balanced mix of in-house resources and external agencies.

Manager Branding Requirements :

- 12+ years of relevant experience in Brand, Marketing, and Communications in large consumer-facing businesses.

- Strong command over the commercial aspects of advertising, including budgeting, ROI, and media effectiveness.

- Proven ability to balance creative excellence with commercial impact.

- Demonstrated experience managing agencies and large-scale, multi-market campaigns.

- Strategic thinker with strong execution capability

- Creative yet data-driven decision-maker

- Excellent stakeholder management and communication skills

- Leadership mindset with the ability to influence cross-functional teams