Deputy General Manager - Brand Management - FMCG

DGM | Brand Manager

We are hiring for Brand Manager, Gurgaon .Own product and proposition launch end-to-end - from insight to impact. You will lead go-to-market strategy, build integrated campaigns, and drive strong visibility across digital, retail, and mass media.

Key responsibilities:

- Define and drive customer strategy, creative strategy, and media & distribution roadmaps.

- Translate consumer insights into sharp brand propositions and high-impact campaigns across touchpoints.

- Build and scale brand communication across digital & social media, App, retail, outdoor, radio, print & TV

- Lead consumer research across segments to uncover unmet needs and friction points; craft scalable propositions rooted in insight.

- Partner with agencies and cross-functional teams to experiment, scale-up categories, and bring the brand to life at - scale.

- Drive cross-functional projects in collaboration with App, growth + design teams to create industry- leading communication.

- Design and deploy all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels

We are hoping you have:

- 3-5 years of brand management experience with exposure to launches, platforms, and multiple business lines.

- Strong stakeholder management skills with demonstrated multi-channel deployment capability; experience working with media, creative, and sales teams.

- High creative instinct, strong bias for action, and execution rigor.