Deputy General Management - Key Accounts Management - eCommerce Sell Side/FMCD

Job Description:

Reputed Consumer appliances company E-commerce Vertical has been one of the biggest growth drivers for the organization. We are looking for someone to manage Sell side for the Ecommerce business.

Role Overview:

- We are seeking a dynamic and experienced Ecommerce/Sellside/Category Marketing professional to drive growth within the Electronics, Appliances, and White Goods category on Amazon and Flipkart.

- Based in Bangalore, you will be responsible for developing and executing comprehensive marketing strategies to maximize online sales and market share. This role involves collaborating closely with cross-functional teams including sales, product, and operations to optimize the customer journey and achieve revenue targets.

- Your efforts will directly impact the company's ability to capture market share and enhance brand visibility within the competitive e-commerce landscape.

Key Responsibilities:

- Develop and implement comprehensive category marketing plans for Electronics, Appliances, and White Goods, aligning with overall business objectives to drive revenue growth and market share.

- Manage and optimize product listings, content, and merchandising strategies on e-commerce platforms to enhance product visibility and conversion rates.

- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and develop effective marketing campaigns.

- Plan and execute online marketing campaigns, including SEO/SEM, display advertising, email marketing, and social media, to drive traffic and sales.

- Collaborate with the sales team to develop and implement sell-side strategies, ensuring alignment between marketing and sales efforts.

- Monitor and analyze campaign performance, providing regular reports and insights to optimize marketing spend and improve ROI.

- Manage the category budget, ensuring efficient allocation of resources and adherence to financial targets.

- Work with product teams to identify new product opportunities and develop go-to-market strategies.

Required Skillset:

- Demonstrated ability to develop and execute successful e-commerce marketing strategies within the Electronics, Appliances, or White Goods category.

- Proven expertise in category management, product marketing, and online marketing techniques.

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent communication, interpersonal, and presentation skills, with the ability to influence stakeholders at all levels.

- Proficiency in using e-commerce platforms, marketing automation tools, and analytics platforms.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.