Deoleo - Regional Sales Manager- General Trade

Key Responsibilities

- Goal Setting & Planning

- Develop and execute annual sales plans and targets in collaboration with distributors, aligned to company objectives.

- Prepare a comprehensive promotion calendar by region and outlet type.

- Determine activation materials and investment levels based on outlet potential.

- Build and maintain strong relationships with distributors and company warehouses.

- Monitoring, Analysis & Reporting

- Supervise and guide Sales Team, ensuring target achievement.

- Track daily sales performance and forecast sales trends.

- Monitor distributor KPIs, fill rates, and market execution quality.

- Conduct regular market visits and audits to ensure in-store excellence.

- Maintain and analyze databases at distributor, outlet, and SKU levels.

- Business Development

- Drive geographic expansion and identify new business opportunities.

- Conduct training sessions for the salesforce on business development, new SKUs, and promotional activities.

- Implement DILO (Day in the Life Of) reviews to enhance sales effectiveness.

- Support distributors in route planning and execution.

- Assist in deploying market intelligence tools.

- Oversee the recruitment of Junior Sales Officers and manage third-party manpower agencies.