DENTSU - SEM Manager

Job Title : SEM Manager

Experience Required : 4-5 Years

Location : Bangalore

About the Role:

- We are looking for a highly skilled Search Engine Marketing (SEM) Manager with 4-5 years of hands-on experience managing performance-driven campaigns across Google Ads, Yahoo Ads, and emerging platforms like Reddit Ads. The ideal candidate is data-driven, detail-oriented, and thrives in a fast-paced environment where experimentation, optimization, and measurable ROI are critical.

- Plan, execute, and optimize SEM campaigns across Google Ads, Yahoo Ads, and Reddit Ads, ensuring alignment with business objectives.

- Conduct keyword research, ad copy creation, audience targeting, and bid management to maximize campaign performance.

- Monitor campaign performance metrics (CTR, CPC, ROAS, CPA, etc.) and proactively implement optimization strategies.

- Manage budgets effectively, ensuring optimal spend allocation across platforms.

- Perform A/B testing on ad creatives, landing pages, and audience segments to improve performance.

- Stay updated on search engine algorithm changes, ad platform updates, and SEM best practices.

- Collaborate with design, content, and analytics teams to improve ad quality, relevance, and landing page experiences.

- Prepare and present regular performance reports, insights, and recommendations to internal stakeholders.

Qualifications & Skills:

- 4-5 years of proven experience in SEM / Paid Search management.

- Hands-on expertise with Google Ads (Search, Display, YouTube), Yahoo Ads, and Reddit Ads.

- Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other reporting tools.

- Demonstrated success in managing large-scale campaigns and budgets.

- Experience with conversion tracking, attribution models, and campaign automation.

- Proficiency in Excel/Sheets for data analysis and reporting.

- Strong communication skills with the ability to explain performance insights to non-technical stakeholders.

- Self-starter with a test-and-learn mindset and a passion for digital marketing innovations.

Added Advantage:

- Prior experience working with Finance clients in the EMEA region.

- Familiarity with SEO fundamentals to complement SEM efforts.

- Knowledge of third-party tools like SEMRush, Ahrefs, or SimilarWeb.

Note: We are currently looking for immediate or 30 days notice candidates only.