DENTSU - Associate Director - Account Manager

KEY OBJECTIVE OF THE ROLE

- An Associate Director is responsible to consult the client & deliver social & digital media strategies for the brands.

- As a representative of Dentsu the personnel will be accountable to manage a complete portfolio of clients to meet their social & digital requirement thereby contributing in overall brand management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

- Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives.

- Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement.

- Set strategic roadmaps/objectives for digital projects, report on ROI for effective implementation of strategies.

- Model & track KPIs to measure campaign/digital project performance as necessary.

- Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand.

- Proactively collaborate with all teams (viz. SEO/Tech/Media/ORM/ Research/Ecommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements.

- Ensure that all deliverables exceed set expectations.

- Commercial reporting, accounting and finance/forecasting responsibility for owned accounts such as billing and collections.

- Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations.

- Oversee & participate in the on-ground events & workshops as deemed necessary.

- Proactively initiate, publish PR activities and case studies on quarterly basis.

- Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies.

- Identify new opportunities to promote and assist in brands business growth.

- Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally.

- Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process.

- Define timelines and milestone requirements and manage sign offs with the clients.

- Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress/status reports.

- Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship.

- Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines.

- Provide the immediate team with all necessary trainings & tools to improve their core expertise and aid in continued career growth.

- Effectively manage and overcome scathing challenges

QUALIFICATIONS REQUISITE

- Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent.

- Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors.

- 11-13 years of work experience with a brand, digital/social/advertising/creative/media agency.