Description:

Job Title: Digital Marketing Manager

Location: Chhatarpur, Delhi

Experience: 8+ Years

Industry: E-commerce / Healthcare / Dental Supplies

About the Role:

Dentalkart is seeking a seasoned and forward-thinking Digital Marketing Manager to spearhead our marketing charter and drive enterprise-level brand growth.

This role calls for a strategic leader who can blend traditional best practices with modern digital innovations to strengthen our market footprint.

The incumbent will be responsible for architecting high-impact marketing roadmaps, enabling cross-functional alignment, and steering a high-performance team to deliver measurable business outcomes in a fast-paced e-commerce and healthcare environment.

Key Responsibilities:

Strategic Planning & Execution:

- Architect and operationalize comprehensive marketing strategies aligned with organizational goals.

- Drive integrated campaigns across digital, print, and on-ground platforms, ensuring end-to-end execution excellence.

- Champion data-backed decision-making to fuel business scalability and customer acquisition.

Team Leadership & Collaboration:

- Lead, mentor, and elevate a team of marketing professionals, fostering a culture of innovation, ownership, and continuous improvement.

- Partner closely with senior leadership, sales, product, and operations to ensure unified brand messaging and cross-functional synergy.

Brand Development & Positioning:

- Safeguard brand consistency across all customer touchpoints.

- Develop and refine brand positioning strategies to enhance Dentalkarts visibility and market differentiation.

- Leverage industry insights to recalibrate brand initiatives and stay ahead of evolving trends.

Digital Marketing & Analytics:

- Oversee SEO, SEM, paid media, email automation, content marketing, and social media initiatives to maximize digital reach.

- Utilize analytics platforms to monitor campaign performance, derive insights, and optimize for ROI.

- Implement a robust measurement framework for continuous improvement.

Market Research & Competitive Intelligence:

- Drive ongoing market research to identify customer expectations, emerging trends, and competitor strategies.

- Translate insights into actionable marketing strategies and growth opportunities.

Budget Ownership:

- Manage the end-to-end marketing budget with a disciplined approach to cost allocation and ROI optimization.

- Track expenditures, evaluate performance, and recalibrate investment strategies to ensure fiscal alignment.

Stakeholder & Cross-Functional Management:

- Partner with internal teams to ensure marketing initiatives effectively support commercial objectives.

- Drive alignment on go-to-market plans, product launches, and customer engagement initiatives.

Content Strategy & Governance:

- Lead the content strategy roadmap, ensuring delivery of high-quality, customer-centric content across channels.

- Guide content development for websites, blogs, emailers, social assets, and marketing collateral to enhance engagement and brand recall.

Required Qualifications:

Education & Experience:

- Bachelors degree in Marketing, Communications, Business, or related discipline.

- MBA or advanced degree preferred.

- 8+ years of progressive experience in marketing, including 3+ years in a managerial or leadership capacity.

- Demonstrated success executing integrated marketing campaigns across digital and traditional channels.

- Proven track record leading teams in high-velocity environments such as e-commerce or healthcare.

Skills & Competencies:

- Strong leadership, stakeholder management, and communication capabilities.

- Deep proficiency in digital marketing platformsSEO, SEM, Google Analytics, social media, performance marketing, and email automation.

- Expertise in customer segmentation, competitive analysis, and market intelligence.

- Strategic mindset with an ability to drive creativity, innovation, and operational discipline.

- Hands-on experience with CRM systems, automation tools, and analytics platforms (HubSpot, Salesforce, Google Analytics, etc.

- Exceptional project management, prioritization, and organizational skills