You'll work directly with the Founder and lead a lean, high-impact team of 4. You'll own the outbound growth engine end-to-end - from account selection to revenue impact - using a mix of ABM, large-scale list creation, sales enablement, and AI-native personalized nurturing journeys. This is not a brand-only role. You'll be accountable for pipeline quality, conversion, and revenue influence. What You'll Do? 1. Own the full-funnel outbound growth engine: - Run and optimize the entire outbound funnel - account selection, engagement, nurturing, and conversion. - Own targets across ABM performance and pipeline influence. - Design automated, scalable journeys while keeping storytelling, tone, and brand voice deeply human. 2. Build and operate large-scale outbound programs: - Create and manage high-quality outbound lists using research, scraping, enrichment, and segmentation. - Partner closely with Sales and the Founder to ensure outbound marketing drives qualified opportunities and revenue, not vanity metrics. - Continuously refine ICPs, personas, and account prioritization. 3. Lead scoring, routing, and conversion optimization: - Design and own a lead-scoring and prioritization engine across inbound and outbound. - Ensure the right leads reach the right sales reps at the right time. - Work with Sales to improve follow-up speed, messaging relevance, and conversion rates. 4. Use AI as a force multiplier (not a gimmick): - Apply AI to scale personalized nurturing, research, and account intelligence. - Use AI workflows for content repurposing, personalized messaging, video snippets, and lead enrichment. - Constantly experiment with AI tools to improve efficiency, relevance, and response rates - while keeping quality high. You might be a fit if: - You bring 4+ years of B2B marketing experience (fintech is a plus) and have owned revenue-linked KPIs, not just campaigns. - You're comfortable operating across brand, content, demand generation, and sales enablement, and can balance long-term brand building with short-term pipeline impact. - You actively use AI as a productivity and leverage tool - for research, content creation, and nurturing - while keeping strategy, judgment, and creativity firmly human-led. - You enjoy working hands-on with founders, product, and sales teams in a fast-moving, high-ownership, early-stage environment.

Gurgaon/Gurugram

Demand Generation Specialist - B2B FinTech 

Job Description for Demand Generation Specialist - B2B FinTech  in Hrizen in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!