Demand Generation Role - Plastics Business

Key Responsibilities:

- Lead and manage a team of Business Development Specialists, setting measurable goals and ensuring the achievement of sales targets.

- Develop and execute effective business development strategies to penetrate target markets and accelerate revenue growth.

- Collaborate with internal stakeholders to identify, prioritize, and engage high-potential customer segments.

- Analyze market trends, competitive landscape, and customer behavior to identify new growth opportunities.

- Drive and optimize lead generation campaigns using data-driven insights.

- Utilize various marketing channels including email, social media, events, and content marketing to generate qualified leads.

- Track, measure, and report on KPIs to assess the performance of demand generation initiatives.

- Foster a collaborative, high-performing team culture with ongoing training, support, and performance evaluations.

- Partner closely with the sales team to create targeted campaigns and ensure alignment between marketing and sales goals.

Ideal Candidate Profile:

- Strong understanding of the plastics industry and B2B business development processes.

- Proven track record of leading high-performing teams and delivering measurable business growth.

- Analytical mindset with the ability to translate data into actionable insights.

- Experience in designing and managing multi-channel marketing and demand generation campaigns.

- Excellent leadership, communication, and strategic planning skills.