Demand Generation Manager - B2B/FinTech Industry

Job Description: Demand Generation Manager

Location: Bangalore

Experience: 3-5 Years

The Mission

It is building the global growth layer of the digital economy. We empower consumer apps and websites to launch high-performance reward programs in a day. We are looking for a Demand Generation Manager who can build the machinery to generate a steady stream of leads and convert them into live, revenue-generating partners.

Core Responsibilities

1. Lead Activation & Sales Conversion

- Funnel Velocity: Own the lead-to-live journey, designing automated systems to minimize the "Cycle Time" between initial interest and the first reward transaction.

- Engagement & Nurture: Design and manage sophisticated WhatsApp and email drip sequences to drive leads toward conversion.

- Sales Enablement: Create the full suite of sales collateral, including playbooks that communicate our performance-led pricing (Zero Fixed Fees) to C-suite stakeholders.

- Conversion Tools: Build interactive "ROI Calculators" that demonstrate the "Retention Lift" provides compared to traditional marketing spend.

2. Multi-Channel Demand Generation

- SEO & Content Strategy: Build a search-first content engine targeting high-intent queries like rewards programs, loyalty programs, and more.

- Joint GTM Partnerships: Collaborate with payment gateways to launch joint Go-To-Market campaigns that act as lead multipliers.

- Events & Conferences: Strategize and execute presence at major fintech, growth-hacking, and product conferences to build a high-quality pipeline.

- Performance Marketing: Manage targeted LinkedIn and Meta ad campaigns to scale lead volume.

The Ideal Profile

- The "Horizontal" Problem Solver: You can fix a landing page in the morning, speak on a panel in the afternoon, and analyze a conversion funnel in the evening.

- Experience: 3-5 years in scalable B2B products like payment solutions, CRM solutions, Martech solutions.

- System Builder: You don't just "do" lead gen; you build the tools and automations that make demand generation scale.

- Growth Mindset: You are obsessed with Lead Activation and Cost-per-Acquisition (CPA).