Demand Generation Expert - Marketing - IT

Description:

Were Hiring: Demand Generation Expert

Are you a data-driven marketing leader passionate about building scalable growth engines? Were looking for a strategic and results-oriented Marketing Head to lead our demand generation efforts and drive qualified leads for our IT Software Services business.

What Youll Do:

- Develop and own the overall marketing strategy to generate high-quality leads and nurture prospects.

- Plan, execute & optimize multi-channel campaigns across SEO, SEM, paid social, email, and events.

- Drive leads quota and ensure a consistent pipeline of qualified opportunities.

- Expand organic reach through advanced SEO & content strategies.

- Manage high-impact webinars and events to engage target audiences.

- Lead multi-touch email campaigns for nurturing, launches, and engagement.

- Analyze campaign performance and optimize for ROI.

- Lead, mentor, and scale a high-performing marketing team while managing budgets and partners.

What Were Looking For:

- 8+ years of progressive marketing experience, with 3+ years in a leadership role.

- Proven success in scaling lead generation programs and campaigns.

- Deep expertise in SEO, content, and link-building strategies.

- Hands-on experience with paid social (LinkedIn, Meta, etc.) and SEM.

- Experience running impactful events and webinars.

- Strong background in email automation tools (HubSpot, SFMC, Mailchimp, etc.).

- Analytical mindset with proficiency in tools like Google Analytics, SEMrush, etc.

- Excellent communication & leadership skills.

- Experience in IT Software Services (AI, Data, QA, Software Development, Cybersecurity) is a big plus!