Description:

- Experience: 3 TO 5 Years

- Location: Hyderabad, India (On-site)

- Notice Period: Immediate to 30 Days

- Industry: Digital Advertising / AdTech

- Education: Graduate in Marketing, Advertising, or related field

Role Summary:

We are seeking a high-caliber Demand Campaign Manager to lead the strategic planning, execution, and optimization of programmatic advertising campaigns across global digital channels. In this role, you will act as a "Programmatic Architect," managing high-spend budgets across multiple Demand Side Platforms (DSPs) including DV360, The Trade Desk (TTD), and Xandr.

You will be responsible for the end-to-end campaign lifecyclefrom initial setup and audience targeting to rigorous real-time optimization and troubleshooting. The ideal candidate possesses a deep understanding of the Real-Time Bidding (RTB) landscape and is an expert at balancing CPC vs. CPM models to maximize client ROI. As a critical member of the Hyderabad team, you will ensure total delivery and KPI achievement through data-driven reporting and proactive technical troubleshooting.

Responsibilities:

- End-to-End Campaign Management: Lead the full lifecycle of programmatic campaigns using DV360, TTD, and Xandr, ensuring seamless execution from briefing to final wrap-up.

- Multi-DSP Orchestration: Manage diverse campaign portfolios across multiple DSPs (including Beeswax and third-party servers) to capture the widest programmatic inventory.

- Strategic Optimization: Continuously monitor and optimize campaigns for specific KPIs (CPA, ROAS, CTR) and delivery, making real-time adjustments to bidding strategies and audience segments.

- Delivery Troubleshooting: Proactively identify and resolve "underspend" issues by analyzing bid density, creative approvals, and targeting constraints to ensure 100% budget utilization.

- Performance Engineering: Apply advanced optimization techniques for Viewability and Brand Safety, utilizing third-party verification tools to ensure high-quality ad placements.

- Bidding Model Strategy: Evaluate and execute campaign strategies between CPC (Cost Per Click) and CPM (Cost Per Mille) models based on specific client objectives and performance history.

- Measurement & Reporting: Drive deep-dive reporting using Google Campaign Manager and Flashtalking, providing actionable insights through advanced Excel analysis and data visualization.

- Technical Troubleshooting: Resolve complex delivery issues, including pixel tracking discrepancies, creative rendering errors, and API integration bottlenecks.

- Stakeholder Collaboration: Act as the primary technical point of contact, communicating campaign performance and strategic shifts to clients, media owners, and internal agency teams.

- Inventory & RTB Governance: Stay at the forefront of the programmatic landscape, managing Private Marketplace (PMP) deals and navigating the evolving RTB ecosystem.

Technical Requirements:

- DSP Mastery: 35 years of hands-on experience with DV360 (Display & Video 360), The Trade Desk (TTD), and Xandr.

- Ad Serving Knowledge: Proficiency in Beeswax and various third-party ad servers; DV360 Certification is highly preferred.

- Analytics & Attribution: Strong experience with Google Campaign Manager (CM360) and Flashtalking for cross-channel measurement and attribution modeling.

- Excel Proficiency: Advanced skills in Microsoft Excel (Pivot Tables, VLOOKUPs, Data Modeling) for granular campaign performance analysis.

- Landscape Fluency: Deep understanding of the wider programmatic ecosystem, including SSPs, DMPs, and dynamic creative optimization (DCO).

Core Competencies:

- Analytical Mindset: Exceptional ability to deconstruct complex data sets into clear, performance-driving narratives.

- Communication Excellence: Strong verbal and written skills for high-stakes client reporting and internal cross-team alignment.

- Proactive Problem Solving: A "Troubleshooter" mentality with the ability to identify and fix delivery leaks before they impact client spend.

- Detail Orientation: Extreme precision in campaign setup to avoid costly technical errors in live bidding environments.

- Fast-Paced Delivery: Demonstrated ability to manage multiple high-priority campaigns simultaneously while maintaining strict quality standards.