Description:

Job Title: Lead - Growth & Performance Marketing

Department: Marketing & Growth

About Delta Exchange

Delta Exchange is a leading global platform for crypto derivatives and advanced trading products, enabling traders to access innovative instruments with deep liquidity, robust security, and institutional-grade performance.

As we scale to the next level of global expansion, were looking for a Lead Growth & Performance Marketing to own and drive our user acquisition strategy across digital channels with precision, creativity, and data-backed decision-making.

Role Overview:

- The Lead Growth & Performance Marketing will be responsible for planning, strategizing, and executing high-impact user acquisition campaigns across multiple digital channels.

- This role demands a mix of analytical rigor, strategic insight, and execution excellence to scale Delta Exchanges global user base efficiently and profitably.

Key Responsibilities

Strategy & Planning

- Develop and own the overall growth strategy across paid media and performance channels to achieve user acquisition and activation goals.

- Allocate and manage a monthly performance marketing budget of 25 Cr+ with clear ROI accountability.

- Identify and scale high-performing channels while continuously testing new opportunities.

Campaign Management

- Plan, execute, and optimize user acquisition campaigns across:

- Meta (Facebook/Instagram)

- Apple Search Ads

- X (Twitter Ads)

- OEM networks (Mi, Vivo, Samsung, etc.)

- Reddit, LinkedIn, and other social platforms

- Collaborate with design and content teams to craft compelling ad creatives and landing pages.

- Continuously monitor campaign performance, analyze KPIs, and optimize for conversions and LTV.

Data & Analytics

- Leverage analytics tools (e.g., Google Analytics, Appsflyer, Amplitude, Mixpanel) for performance tracking, attribution modeling, and cohort analysis.

- Drive data-driven decision-making using insights from user behavior, funnel performance, and campaign ROI.

- Build dashboards to track CAC, ROAS, retention, and other critical growth metrics.

Cross-functional Collaboration

- Partner closely with product, tech, and data teams to optimize onboarding flows and improve activation rates.

- Work with brand and community teams to ensure campaign alignment and messaging consistency.

Qualifications & Experience

- 8+ years of experience in growth and performance marketing, preferably in crypto, fintech, or high-growth tech startups.

- Proven success in managing large-scale digital budgets (25 Cr+/month) across diverse channels.

- Strong analytical mindset with expertise in data-driven optimization and attribution modeling.

- Deep understanding of mobile and web acquisition strategies and performance metrics.

- Proficiency with performance marketing tools and ad managers (Meta Ads Manager, Apple Ads, X Ads, etc.

- Excellent communication, leadership, and cross-functional collaboration skills.

- Educational background: Preferably from IIT/IIM or other top-tier institutes