Decimal Point Analytics - Senior Manager - Demand Generation

Description:

Decimal Point Analytics is a global AI-driven data analytics firm enabling smarter decision-making across financial services, healthcare, CPG, retail, and manufacturing.

With 800+ professionals globally, we combine domain expertise with advanced AI/ML to deliver scalable business impact.

Role Overview:

We are looking for a results-oriented Senior Manager Demand Generation to lead global demand generation initiatives, with a strong focus on the US market.

The role will drive pipeline growth through multi-channel campaigns, ABM programs, and marketing automation, working closely with Sales and Product teams.

You will own end-to-end demand strategy, performance analytics, and optimization, while managing a small high-impact team.

Key Responsibilities:

Demand Strategy & Execution:

- Develop and execute global demand generation strategies across USA, UK, GCC, and India.

- Build and scale Account-Based Marketing (ABM) programs for high-value enterprise accounts.

- Define buyer personas, ICPs, lead scoring, and MQL-to-SQL frameworks.

Campaign Management:

- Plan and optimize multi-channel campaigns (email, paid media, webinars, events, SEO/SEM, social, ABM).

- Manage full campaign lifecycle including nurture journeys and A/B testing.

- Drive event and webinar-led demand programs.

Analytics & Performance:

- Own KPIs: MQLs, SQLs, pipeline value, velocity, ROI, CAC.

- Build dashboards and attribution models in Salesforce.

- Present performance insights to CMO and leadership.

Sales & Collaboration:

- Partner with Sales on pipeline goals, SLAs, and account prioritization.

- Enable ABM outreach, case studies, and sales collateral.

Team & Innovation:

- Lead and mentor a team of 12 demand generation professionals.

- Leverage AI/LLMs for content optimization, personalization, and automation.

Tools & Platforms:

- Salesforce CRM, Pardot (Marketing Cloud Account Engagement).

- LinkedIn Campaign Manager, Google Ads, GA4.

- ABM tools (6sense / Demandbase preferred).

- Marketing automation, CMS, webinar platforms.

Required Qualifications:

- Bachelors degree in Marketing / Business (MBA preferred).

- 6 to 10 years of B2B demand generation or growth marketing experience.

- 3+ years hands-on Salesforce experience.

- 2+ years hands-on Pardot / Marketing Cloud experience.

- Proven success driving pipeline and revenue impact.

- Experience managing multi-geography campaigns (US experience mandatory).

Preferred:

- Salesforce / Pardot / GA4 certifications.

- ABM platform experience.

- Exposure to AI-driven or data-led marketing environments.