About Us :

At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport.

"We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App.

We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

TEAM BACKGROUND:

You will be a part of the digital commerce team at Decathlon, with a specific focus on Category Strategy.

GMV of all channels: Decathlon.com, MP, QC via MP/ stores, etc.

P&L responsibility.

Conversion.

Pricing & Offers.

Assortment & competition tracking.

Profitability.

Category Analytics.

Category experience.

Input Metrics.

NPS.

Job Description:

A Digital Category Leader plays a critical role by driving the GMV and customer experience for the respective categories.

This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories.

The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.

Responsibilities:

Strategy

- Conduct competitor analysis to identify opportunities for differentiation and market positioning.

Project and Performance Management

- Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.

- PNL + Business Piloting.

People

- Collaboration with multiple vertical teams to achieve objectives.

Stakeholder Management / Collaborations

- Proactive business planning and owning the category online business case along with business finance and program teams.

- Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.

- Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.

- Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances.

Profile

Qualification:

- Master's Degree is preferred.

- 4-6 years of relevant experience.

- Demonstrated expertise in category management, preferably within the D2C or Ecommerce Sector.

- Proficient analytical skills, with a strong ability in data analysis and market research.

- Outstanding communication essential.

Office Location : Decathlon Anubhava, Bangalore.

Work policy : 1 Day WFH per week as per requirement.

NOTE : There are multiple positions open for this role.