Datawrkz - Manager - Performance Marketing

Performance Marketing

About us :

Founded in 2013, Datawrkz is a rapidly growing global organization that solves complex challenges for global clients in the digital advertising industry. Led by industry veterans, Datawrkz offers powerful solutions for advertisers and publishers in a variety of industries. Datawrkz specializes in full-funnel advertising with a focus on achieving Return on Ad Spend (ROAS) objectives.

With over a decade of experience, Datawrkz assists mid-market clients in achieving their marketing goals through a blend of analytical expertise and in-depth product knowledge across Search, Social, and Programmatic advertising channels. Our team of Performance Specialists collaborates closely with clients to deliver exceptional results and drive business growth.

Learn more about us at:

https://datawrkz.com/careers https://datawrkz.com/company/

https://www.linkedin.com/company/datawrkz/

Join our Managed Services team:

Managed Services (previously known as Internal Trading Desk) is at the forefront of delivering cutting-edge digital marketing services to our clients.

Joining Managed Services means working on global projects, leveraging cutting-edge technologies, and shaping the digital marketing landscape for our clients.

Expect a culture of continuous learning, collaboration with diverse talents, and impactful contributions to the success of both Datawrkz and our clients.

If you thrive on innovation and seek a role where you will make a real difference, the Managed Services team wants to speak with you.

Role: Performance Manager

Key Responsibilities

- Develop and execute performance-driven digital marketing strategies across key channels (PPC, SEO, display, social media, email, affiliate, etc.).

- Translate business objectives into clear campaign KPIs and define campaign structures that align with client goals to ensure optimal performance.

- Continuously monitor and analyze campaign performance.

- Proactively implement solutions to address performance gaps, track key metrics, and optimize campaigns based on advertiser objectives to improve ROI and overall effectiveness.

- Conduct in-depth data analysis to generate actionable insights.

- Provide recommendations to improve campaign performance and drive continuous optimization.

- Translate data into strategic decisions that directly impact client goals.

- Work closely with internal teams such as Account Managers and Campaign Managers to ensure optimal support and alignment across the customer portfolio.

- Ensure seamless collaboration to execute campaigns effectively and address client needs.

- Analyze data and trends to create meaningful insights for clients.

- Regularly report on key performance indicators (KPIs) and demonstrate the value delivered to customers.

- Develop and present proposals that offer tailored solutions based on client goals and market trends.

- Cultivate an experimental mindset by designing and conducting A/B tests on landing pages, ad creatives, email campaigns, and other digital assets to optimize campaign performance.

- Use test results to enhance overall key performance indicators (KPIs) and drive improvements.

- Stay updated on different analytics and measurement tools.

- Ensure proper integration with ad platforms to track and report accurate data, enabling effective campaign tracking and performance evaluation.

- Provide expert campaign management support across multiple platforms, including Programmatic, Meta Ads (Facebook/Instagram), Google Ads, TikTok, and LinkedIn.

- Ensure consistency and performance optimization across all platforms while adapting strategies based on platform-specific nuances.

- Regularly monitor industry trends, competitor strategies, and consumer behavior shifts.

- Leverage this information to make data-driven decisions and keep digital marketing efforts competitive and innovative.

- Build and maintain strong relationships with internal/external stakeholders, ensuring clear communication and alignment on objectives.

- Offer strategic insights and continuously enhance the client experience with tailored recommendations.

- Provide comprehensive, data-backed performance reports to clients, showing the results achieved against set KPIs.

- Use these reports to suggest new strategies for ongoing improvement and to align with client business objectives

Skills and Experience:

- Strong understanding of key advertising platforms such as Facebook, Google Ads, and social media channels, with the ability to optimize campaigns for maximum performance.

- Solid grasp of analytics and measurement tools including Google Analytics, Google Tag Manager, Adobe Analytics, and other tracking platforms to assess and improve campaign effectiveness.

- High attention to detail, paired with excellent problem-solving skills, enabling you to quickly identify issues and implement effective solutions.

- Proven ability to prioritize tasks effectively and manage multiple client accounts simultaneously, ensuring deadlines are met and objectives are achieved.

- Strong organizational skills with the ability to prioritize tasks and manage multiple client accounts simultaneously.

Compensation and Benefits:

Insurance: Medical Insurance Coverage of 3,00,000 for individual, spouse, and kids. Option of including parents and higher coverage amount of 5,00,000.

Professional Development: Reimbursement for relevant courses that can help you grow your career and build your knowledge level.

Food: Breakfast, Lunch, Tea and Snacks on the house.

Work Culture: Flexible Result Oriented Work Environment.

Dress Code: Wear anything you're comfortable at work.

Foosball, TT, Carrom: Whether you want to pick up the game or master your skills, you'll find plenty of people to play with.