Datawrkz - Agency Sales Lead

Job Description:

Location: India

Experience: 6-10 years

Reporting to: Head of Revenue / APAC Lead

Role Overview:

We are looking for a senior Agency Sales Lead to build and scale our relationships with Holdco and large independent agencies in India. This role will own agency partnerships end-to-end, drive adoption of our exclusive inventory and various ad formats and establish us as a preferred partner within agency buying teams.

This is a foundational role for our India launch and requires someone who can open doors, build trust, and shape go-to-market strategy-not just sell rate cards.

Key Responsibilities:

- Build senior-level relationships across Holdco agencies (GroupM, Publicis, Dentsu, IPG, Havas, large independents)

- Drive agency adoption of exclusive / premium inventory and various Rich Media formats

- Position the company as a strategic partner, not a tactical vendor

- Work closely with trading desks, investment teams, and planning teams

- Develop annual agency plans, preferred partner discussions, and volume commitments

- Manage deal negotiations, IOs, and commercial structures

- Gather agency feedback to influence product, pricing, and packaging

- Represent the company at industry events and agency meetings

What Were Looking For:

Must-Have Experience:

- 6-10 years in agency sales

- Proven experience selling to large media agencies in India

- Existing relationships with agency decision-makers

- Background in publisher sales, DSP, or adtech platforms

Must-Have Skills:

- Strong understanding of agency buying dynamics in India

- Excellent relationship-building and negotiation skills

- Ability to sell value and differentiation beyond CPMs

- Comfort with longer, strategic sales cycles

Success Metrics (First 6-12 Months)

- Established strong relationships with top Holdco agencies

- Secured preferred or test partnerships

- Built a healthy agency pipeline and recurring revenue

- Positioned the company as a credible long-term partner