About the Organisation:

DataFlow Group, founded in 2006, is a global leader in Primary Source Verification (PSV), background screening and immigration compliance solutions. The business works with a range of global public and private sector organisations to mitigate risk by validating credentials and detecting fraudulent documents, safeguarding communities and organisations worldwide.

TrueProfile.io is part of the DataFlow Group and complements this mission with services that support professionals across their careers, ranging from credential storage and licensure support to upskilling and CPD/CME. TrueProfile is trusted by over 1.9 million healthcare professionals.

Role Context and Summary:

DataFlow Group is seeking an experienced, commercially minded leader to take TrueProfile Licensing to its next stage of growth. The business needs someone who can combine deep knowledge of GCC healthcare licensing with a strong growth and sales track record, and who can set the strategic direction and identify the new business lines that will drive long-term growth.

The Senior Manager - Growth (Licensing) will own growth across four pillars: scaling the B2C licensing engine, building B2B channels, growing Prometric exam-preparation courses and shaping the strategy and developing new business lines. The role sits at the intersection of growth marketing, sales, strategy and regulatory compliance, and works closely with the licensing operations team, product, marketing, DataFlow operations and regional teams. Regular travel within the GCC and key source markets is part of the role.

Key Responsibilities:

Drive B2C growth: scale direct HCP demand:

- Own the HCP licensing funnel end to end (enquiry, eligibility check, conversion, verification, licence and exam) and the metrics behind it: lead volume, lead-to-sale conversion, revenue per customer and time to licence.

- Use the TrueProfile and DataFlow verified HCP database as the core acquisition advantage: segment audiences by profession, specialty, source country and target GCC market, and reach them at the moments that matter.

- Partner with marketing to plan and optimise campaigns across email, WhatsApp, app notifications, paid search and social, webinars and DataFlow service touchpoints; manage the marketing budget against acquisition cost and return.

- Develop and implement strategies to improve lead quality and lead closures, including lead scoring, follow-up cadences and CRM best practice, working closely with the inside sales and licensing processing teams.

- Design and test pricing, service bundles (verification, licensing and exam preparation) and referral mechanics to lift conversion and lifetime value.

Build the B2B channel: recruiters, employers and institutes:

- Build and lead B2B sales of licensing services to healthcare recruitment agencies, hospitals and healthcare groups hiring international talent from key source markets.

- Structure channel and referral partnerships with clear commercial terms, volume-based pricing, service levels and partner performance reviews.

- Cross-sell into DataFlow's existing healthcare, employer and regulator relationships.

- Own the B2B pipeline from prospecting to contract and onboarding; build a repeatable sales playbook, pricing tools, partner portal requirements and case studies from the first client cohort.

- Turn every B2B partner into a steady source of B2C volume through bulk applications, co-branded campaigns and employer-funded licensing packages.

Grow Prometric exam-preparation courses:

- Own the growth of Prometric exam-preparation courses as a standalone revenue line and as an attach product to every licensing customer.

- Identify, negotiate with and onboard content and training partners to broaden the course catalogue across professions, specialties, regulators and formats (self-paced, live classes, mock exams and question banks).

- Use exam outcomes, HCP feedback and demand data to shape the course roadmap and drive higher first-attempt pass rates.

- Package exam preparation with licensing and verification into bundles for both B2C customers and B2B partners, and track course attach rate and revenue.

Shape the strategy and develop new business lines:

- Define the strategy and multi-year roadmap for TrueProfile Licensing: target professions, source markets, GCC regulators, channels and product priorities, with clear revenue goals and milestones.

- Identify, assess and build business cases for new business lines and adjacent revenue streams, for example licence-renewal support, credential evaluation, licensing support for other regulated professions, and job-readiness or onboarding services for employers.

- Run market research, competitor analysis and customer insight work to size opportunities, validate demand and prioritise where to play.

Business ownership:

- Own the P&L of the Licensing business line, including budgeting, forecasting and financial analysis.

- Track market trends, regulatory changes (e.g. DHA, DoH, MOHAP, SCFHS, QCHP, NHRA, OMSB) and competitor activity to find opportunities for growth.

- Report regularly on business performance and present insights and recommendations to senior leadership.

Key Qualifications and Experience:

- 10+ years of experience in healthcare licensing, PSV, healthcare recruitment, health-tech / ed-tech or healthcare B2B and B2C sales, with at least 4 years in a growth, strategy or business-leadership role.

- A sound understanding of PSV and healthcare licensing processes across GCC regulators is a strong advantage.

- A proven track record of growing a service or digital product through both B2C and B2B channels, with clear ownership of revenue and growth metrics.

- Experience building B2B partnerships with recruitment agencies, healthcare employers or education institutes, and building pipelines from scratch.

- Experience with exam-preparation, test-prep or professional education products is highly desirable.

- A proven track record of developing business strategy and launching new products, services or business lines, from business case through to go-to-market.

- Working knowledge of digital and performance marketing, CRM and funnel analytics.

- Strong analytical skills, with the ability to interpret data and make informed decisions.

- Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.

- Bachelor's degree in Business Administration, Healthcare Management, Marketing or a related field; an MBA is an advantage.

- Fluent English is essential; Arabic is highly desirable.